What are WhatsApp Flows

WhatsApp Flows lets you build a structured, interactive journey directly inside the WhatsApp conversation. Users can browse products, fill out forms, place orders, and submit feedback, all without needing to switch platforms.

Flows are designed to improve user experience by:

• Reducing friction during key actions (for example, bookings and surveys)
• Delivering app-like interactions inside WhatsApp
• Guiding users step-by-step through tailored journeys

Each flow is built from visual screens, reusable components (text, input fields, lists), and logic to personalize or dynamically update content. You can build flows using Meta's Flow Builder (opens in a new tab), programmatically using the Infobip's WhatsApp API, or try the first AI flow builder in the industry.

Flow types

There are two types of WhatsApp Flows: static and dynamic.

• Static flows are simple, form-based flows used for structured data collection (such as capturing leads, event registrations, or product interest). These flows behave like Google Forms and can be created end-to-end in our web interface using Infobip's AI flow builder. Static flows support all components except images and do not require any backend connection.
• Dynamic flows function like mini websites inside WhatsApp. They support real-time interactions, backend data exchange, and image components. Use dynamic flows for advanced use cases like appointment scheduling, order management, or transactional workflows. Our AI agent can generate the initial structure, but backend connection must be completed in Meta's WhatsApp Business Manager (WABA) for full functionality.

Where can I use Flows?

WhatsApp Flows are available across Infobip solutions: