Scale your messaging with a single, programmable SMS API
Infobip’s SMS API lets you send, receive, and track messages programmatically, with advanced features like batch sending, scheduling, URL tracking, and language configuration.
Just connect and deliver low-latency, high-reliability SMS across 190+ countries through 800+ direct operator connections.
2,000 brands worldwide use Infobip’s SMS API
What teams build with Infobip SMS API
Everything you need to start building
Explore our SMS API docs for quick integration examples, or dive into SDKs designed to help you ship faster. From first message to global scale, we’ve got the tools to get you there.
Leading brands trust Infobip to build smarter messaging
Strava Beacon: Keeping athletes safe with SMS location updates sent from wearables .
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90-95%
delivery rate . -
190+
countries .
Vodafone Fiji: Increased revenue and monetized A2P SMS with Anam Protect SMS Firewall solution .
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29x
higher revenue . -
23x
higher in monetized SMS traffic .
EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS .
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10x
more surveys filled . -
2.7%
higher conversion rate .
Asia Insurance 1950: 9x faster policy renewal process with automated messaging .
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9x
faster policy renewal . -
83%
reduction in cost . -
60%
reduction in workload .
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Flexible Pricing Models
Choose a pricing modal that best suits your needs
Volume Based Discounts
Want to get a large amount of SMS. Get special offers for high volumes
Why choose our SMS API
Create your Infobip account for free and try out all our SMS API features yourself.
Instantly connect and Send
Quickly connect to our SMS API in three easy steps to send messages.
Global coverage
Reach customers anywhere in the world via our 800+ MNO connections.
Ultimate scalability
Scale your message volume as you grow, no matter your business size.
Priority routing
With intelligent routing, your messages will take the shortest and most efficient path to reach your customers on time
Expand when you need
Enhance your app with multi-platform messaging (email, voice, chat/OTT) whenever you want, using the same API and code you wrote initially.
Infobip makes SMS available in 100+ new countries via Microsoft Azure Communication Services.
Infobip has announced the expansion of its integration with Microsoft Azure Communication Services, enabling its advanced SMS interface to connect businesses with customers in more than 100 additional countries.
- Global.
SMS privacy policy templates and text message compliance.
A guide to creating a compliant SMS privacy policy, including what it needs to include, and some handy templates to get you started.
- Blog.
- Best Practices.
- SMS.
SMS Analytics: Everything you need to know.
Find out how SMS analytics can help you track text message campaigns in real time to ramp up your SMS marketing results.
- Blog.
- Awareness.
- SMS.
How to schedule a text message: A step-by-step guide to timing your SMS perfectly.
Discover three easy ways to schedule your text messages with Infobip. With no code options to SMS API, there is a solution for everyone.
- Blog.
- Best Practices.
- SMS.
How to use SMS integration with your CRM .
Learn how Infobip SMS integrates into your favorite CRM, giving you the power to instantly message customers on the most reliable channel through the best connected platform.
- Blog.
- Best Practices.
- SMS.
AI SMS marketing for smarter communication .
AI SMS marketing uses artificial intelligence to improve and optimize SMS marketing campaigns. Discover how it helps businesses increase customer interaction and drive results.
- Blog.
- ai sms marketing.
- SMS AI.
- Best Practices.
- SMS.
Frequently asked questions about SMS APIs
An SMS API can be used across various industries. Here are some of the most common use cases:
- Security: With an SMS API, you can enhance the security of your platforms and protect your customers’ sensitive information using two-factor authentication (2FA) via SMS. For example, Yousign, a digital signature provider, integrated our SMS API to deliver OTPs to users for identity verification before signing documents. This process significantly improved security and streamlined the signing process for their clients.
- Support: You can use an SMS API to keep your customers and employees informed and supported with real-time SMS updates and alerts. For example, MrSpeedy, a delivery platform, used our SMS and Voice APIs during the COVID-19 pandemic to ensure constant communication and support for their drivers and customers.
- Marketing: You can use an SMS API to send promotional messages, coupons, and other marketing materials to a large audience. Makro, a prominent wholesale retailer, used our SMS API to run a targeted eCoupon campaign, aiming to help their customers benefit from government initiatives. By sending personalized eCoupons and reminders via SMS, they achieved a 100% increase in conversion rates.
The cost of an SMS API depends on several factors, such as the:
- volume of messages being sent
- destination country
- type of sender
- use case
Regarding pricing, you should note that providers with lower prices might not have direct connections to operators, relying on inter-connections with other aggregators that could lead to lost traffic, impacting your delivery rates, times, and compliance.
You should take advantage of free trials and demos to test the service and evaluate its features. For example, you can sign up for a free Infobip account and use a pay-as-you-go model to top up your account according to your needs. For more details on SMS pricing, feel free to contact our team.
To use an analogy: imagine you want to send a letter. The SMS gateway is like the postal service, with its network of sorting facilities, trucks, and mail carriers. The SMS API is like your mailbox, providing a convenient way for you to drop your letter and interact with the whole system of the postal service.
So, an SMS gateway is the behind-the-scenes technology that handles SMS delivery, routing messages through a network of connections to mobile operators. The SMS API is a software interface that simplifies your interaction with this system, providing a straightforward way to send messages, receive replies, and access additional features offered by your SMS provider.
The simplest way to categorize SMS messages sent via an API is to differentiate them based on the sending direction:
- Outbound messages: These are messages sent from your application to mobile users.
- Inbound messages: These are messages received by your application from mobile users.
You can learn more about the types in our SMS API documentation.
You can use our APIs to automatically send SMS messages based on events or triggers defined within your application. Learn more about it in this tutorial on automating payment reminders.
Ready to Scale Your SMS Communication?
Our enterprise team is ready to develop a custom solution for your high-volume messaging needs.
