Reach more customers wherever they are, whatever they’re on
Engage them on every channel, in every scenario – from our platform or yours
Conversational solutions for every use case
Design customer journeys
Build any use case on messaging or voice channels for your industry e.g. Finance, Healthcare, retail, using AI and our conversational experience platform
Explore
Create conversations that click
Enable dynamic two-way interactions for marketing and customer support through messaging or programmable voice
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Connect on any channel
Effortlessly deliver messages across all channels from a unified messaging platform using the most advanced channel APIs in the world
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Secure and scale every interaction
Protect your customers and their data with authentication tools or simply build communication workflows on our secure, flexible CPaaS APIs, and the most powerful network in the world
Explorepricing
Smarter Pricing. Faster Growth.
Pay only for what you need | One platform for every channel | Industry-leading delivery rates
SMS pricing
SMS offers a flexible pay-as-you-go pricing model, allowing you to only pay for what you use.
Achieve the highest SMS delivery rates worldwide using a reliable business texting service from Infobip.
Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more.
You can use SMS through
Email pricing
Email offers a single price for sending email messages anywhere in the world.
It is available as a standalone communication channel or as a channel in Moments.
You can use Email through
Viber pricing
Viber enables end users to communicate with your business through messages, audio, and video calls.
Promotional messages
Promotional messages can include plain text or rich content, such as images, videos, buttons, and files, helping you drive customer interaction and conversion.
Transactional messages
Deliver essential information to your customers—such as alerts, updates, and notifications—using plain text messages. Designed for time-sensitive communication.
OTP template messages
Securely authenticate your users with One-Time Password (OTP) messages sent via Viber’s verified business messaging service. OTP Template Messages are a dedicated category available by default through the API.
Conversational messages
Connect with customers through two-way conversations tracked within a session, enabling a more interactive customer experience. Conversational messages are available exclusively via the Viber Business Messages API.
International messages
Send messages to recipients outside your domestic market at a single, country-based rate. This category covers both transactional and promotional messages.
You can use Viber through
Calculator
Estimated prices
PROMOTIONAL
0€
TRANSACTIONAL
0€
OTP
0€
CONVERSATIONAL
0€
INTERNATIONAL
0€
MINIMUM COMMITMENT FEE
0€
Total: 0€
A minimum commitment fee was applied.
A minimum commitment fee was applied
- 150 € per active sender/service ID for traffic to Belarus, Bulgaria, Greece, Hungary, Iraq, Moldova, Russia, Ukraine, and the United Arab Emirates, or approximately $175.
- 100 € per active sender/service ID for all other destinations, or approximately $110.
If the fees vary between destinations, the highest applicable fee will be charged as the minimal monthly commitment.
When paying in USD, the final USD amount may vary depending on the exchange rate applied on the billing date.
WhatsApp pricing
WhatsApp is charged per message. Each type of message template and free-form message has its price.
Start a chat by sending a pre-registered message template or continue a conversation another WhatsApp user has initiated by responding to their questions with free-form messages within a 24-hour response window, also known as a customer service window.
Conversations are divided into 4 or 5 categories that reflect the key use cases.
Utility
Inform customers about ongoing transactions, including post-purchase notifications and regular updates on billing statements.
Authentication
Enable businesses to authenticate users with one-time passcodes (OTP), used for login, account verification, or account recovery.
Authentication – international
Sending an authentication template internationally may be subject to an international rate based on the recipient’s country and your business’s primary location.
Marketing (Cloud)
Include promotions or offers, informational updates, or invitations for customers to respond or take action. A marketing conversation is any conversation that does not qualify as utility or authentication.

Marketing (formerly MM Lite)
MM API for WhatsApp is Meta’s next-generation marketing solution built to enhance the customer experience and deliver the right message to more of the right people, together with advanced marketing message types and features.
Free-form messages
Respond with free-form messages within a 24-hour window when a customer initiates a chat with your business. This response window refreshes each time the customer sends a new message.
You can use WhatsApp through
Calculator
Estimated prices
UTILITY
0€
Authentication
0€
Marketing
0€
FREE FORM
0€
International Authentication
0€
UTILITY
0€
Authentication
0€
MARKETING (Cloud)
0€
MARKETING (Formerly MM Lite)
0€
FREE FORM
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
Total
0€
Voice inbound pricing
Inbound calls happen when a customer calls your business by dialing a number. Having a number that’s open for calls is great for local visibility in various markets around the world.
You can order a number from Infobip to use as your contact number and define how you want to handle incoming calls.
Voice outbound pricing
Outbound calls happen when your business initiates a phone call with a contact to provide notifications, customer support, priority alerts, surveys, sales calls, and more.
Calls can be made over our APIs or the no-code web interface.
WebRTC pricing
Web Real-Time Communication (WebRTC) enables real-time audio and video interactions, by utilizing our robust suite of SDKs and APIs.
We support native mobile SDKs for JavaScript, Android, and iOS, both for standalone applications and for those combined with backend services through the Calls API for advanced functionality.
solutions
Easy-to-use cloud products for marketing, sales, and supportÂ
Automate and personalize interactions across the customer journeyÂ
- Foster deeper connections: Build lasting relationships with personalized interactions.Â
- Proactive engagement: Anticipate and predict customer needs before they arise.   Â
- Real-time insights: Gain actionable insights to optimize customer experiences.Â
- Seamless omnichannel experience: Deliver consistent experiences across all channels
Provide customer support with a human touch
- Unify your channels: Seamlessly integrate voice, chat, email, and social media into one solution.   Â
- Empower your agents: Equip agents with the tools to deliver exceptional customer service.Â
- Improve first contact resolution: Resolve issues efficiently on the first contact.Â
- Optimize resource allocation: Efficiently manage workloads and improve agent productivity
Intelligent and empathetic chatbots that support, sell and engage
- Create engaging conversations: Design chatbots that feel natural and human-like.Â
- Automate routine tasks: Handle repetitive inquiries and free up human agents.Â
- Personalize customer experiences: Deliver tailored interactions based on individual needs.Â
- 24/7 customer support: Provide round-the-clock assistance to your customers.
Unify your customer data
- Gain deep customer insights: Uncover valuable insights from your customer data.Â
- Personalize marketing campaigns: Deliver targeted campaigns that resonate with your audience.Â
- Improve customer segmentation: Identify and target specific customer segments.Â
- Optimize customer journeys: Create seamless and efficient customer journeys.
Your customers. Their channels.
It’s easier to get the attention of your customers when you meet them where they are.
You focus on the message; we get it delivered loud and clear.
SMS
APIMMS
APIVoice API
APILive Chat
APIRCS
APIMessenger
APITelegram
APIViber for Business
APIApple messages for business
APIUnilever: Promoting new products with a conversational WhatsApp chatbot .
-
14x
higher product sales . -
290,000
messages exchanged in 7 days .
Uber: Capitalizing on the global expansion of the ride-sharing phenomenon .
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90%
of global calls anonymized .
CarDekho: Improving the car buying process with WhatsApp Business Platform .
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15,000
conversations per day . -
2 million
sessions during campaign period .
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usecase
Build any use case or conversational scenario
Authenticate users, boost security and build trust Â
Secure transactions and account logins with a user-friendly authentication experience. Ensure global and local compliance and protection against unauthorized access.Â
Start strong to build loyalty with seamless onboardingÂ
Streamline customer onboarding with efficient, secure processes that enhance user experience. Simplify account setup, ensure compliance, and establish lasting loyalty from the first interaction.Â
Update customers on exciting new features and servicesÂ
Increase customer lifetime value by making them the first to know about the latest innovations, features and financial products.
Activate banking services with easeÂ
Make activating services, applying for loans or creating accounts available at a click of a button over a secure messaging channel.
Highlight exclusive offers to maximize customer valueÂ
Effectively promote new offers with targeted messages. Drive engagement, enhance customer satisfaction, and encourage adoption of products and services tailored to their financial needs.Â
Reconnect and re-engage with inactive customersÂ
Reignite customer interest with personalized messages that highlight tailored solutions and offers. Encourage inactive users to rediscover the value of your services and strengthen their relationship with your brand.Â
Launch your latest products with impactÂ
Reach your target audience instantly with product announcements and promotions. Drive excitement and boost sales with targeted omnichannel marketing campaigns.Â
Delight customers with tailored offersÂ
Send tailored promotions based on customer preferences and behavior. Increase customer engagement and loyalty with timely and relevant offers.
Reclaim lost sales with smart cart recoveryÂ
Win back customers who abandon their carts with automated reminders and incentives. Recover lost revenue and improve conversion rates.Â
Keep your customers informed and engagedÂ
Notify customers as soon as their desired products are back in stock. Drive immediate sales and strengthen customer relationships.Â
Empower your customers with self-service optionsÂ
Enable customers to track, modify, and return orders easily through SMS, Email, Voice or chat apps. Improve customer satisfaction and reduce support costs.Â
Reward your loyal customersÂ
Send personalized loyalty point notifications and redemption reminders. Encourage repeat purchases and foster long-term customer relationships.Â
Provide instant support, anytime, anywhereÂ
Automate customer support with simple and AI-powered chatbots. Resolve common queries instantly and reduce customer wait times.Â
Boost revenue with targeted offersÂ
Send personalized offers based on customer usage patterns and preferences. Increase average revenue per user (ARPU) and customer lifetime value (CLV).Â
Simplify top-ups and boost customer satisfactionÂ
Enable customers to top up their accounts easily. Improve customer experience and reduce churn.Â
Drive postpaid conversions Â
Send personalized offers and incentives to convert prepaid customers to postpaid plans. Increase revenue and customer loyalty.Â
Proactive reminders so customers don’t miss outÂ
Send timely reminders for bill payments, plan expiration, and other important notifications. Reduce missed payments and improve customer satisfaction.Â
Enhance customer engagement through mobile appsÂ
Promote app adoption to provide customers with convenient access to account management, billing, and service features. Simplify customer interactions and reduce dependency on physical stores or call centers.Â
Simplify appointment scheduling for better careÂ
Streamline the scheduling process, reduce wait times, and enhance patient satisfaction with convenient and efficient access to healthcare services.Â
Deliver critical test results instantly and securelyÂ
Send time-sensitive test results directly to patients’ mobile devices. Ensure timely patient care and reduce administrative burdens.
Enhance patient care with interactive consultationsÂ
Facilitate real-time, two-way communication between healthcare providers and patients. Improve patient engagement and satisfaction.Â
Empower patients with knowledge for better health
Send personalized health information and educational materials to patients via their favorite channel. Promote healthy behaviors and improve patient outcomes.Â
Provide instant symptom assessment and guidanceÂ
Enable patients to self-assess symptoms through interactive chatbots and voice assistants. Offer immediate advice and triage patients effectively.Â
Streamline prescription ordering and deliveryÂ
Simplify the prescription process for both patients and healthcare providers. Automate prescription requests and refills, ensuring timely medication access.Â
Simplify driver onboarding and verificationÂ
Automate driver registration and verification processes with cost effective, omnichannel authentication. Streamline onboarding and reduce administrative overhead.
Real-time driver location tracking so passengers are never strandedÂ
Track driver locations in real-time to optimize dispatch and ensure timely pickups and deliveries. Enhance operational efficiency and customer satisfaction.
Give customers the pick-up choiceÂ
Allow customers to easily modify their pick-up location via chat apps. Provide a seamless and convenient user experience.Â
Ensure privacy and security for customersÂ
Mask caller IDs to protect customer privacy and security. Build trust and confidence with your customers.Â
Keep customers informed and engagedÂ
Send real-time ride status updates to customers on the channels they are on. Improve transparency and reduce customer anxiety.Â
Gain valuable insights and improve serviceÂ
Send automated feedback surveys to customers on their preferred channel. Collect valuable feedback and identify areas for improvement.Â
Simplify booking and confirmationÂ
Automate booking confirmations and reminders in an omnichannel way. Reduce no-shows and increase revenue.
Boost last-minute bookings with targeted offersÂ
Send time-sensitive offers on flights and hotel bookings to potential customers and maximize revenue.Â
Experience carefree journeys with real-time support
Provide travelers with instant assistance at every step of their journey. Resolve issues quickly, enhance satisfaction, and ensure a stress-free travel experience with reliable, real-time support.
Keep guests informed with real-time updatesÂ
Send instant updates on flight delays, gate changes, and other travel disruptions. Provide a seamless and stress-free travel experience.
Enhance the check-in experienceÂ
Provide 24/7 support to guests and passengers with AI-powered chatbots and voice assistants. Increase satisfaction and keep customers stress-free.Â
Reward loyalty and drive repeat businessÂ
Send personalized loyalty program updates, rewards, and benefits. Incentivize repeat stays and increase customer loyalty.
Compose your own tech stack by integrating our solutions with any appÂ
With our wide range of integration options, you can use any of our solutions to enhance your customer experience on your existing systems. 
Head into the conversational future with a trusted partner. Try Now
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