WhatsApp Business Platform pricing
The WhatsApp Business Platform pricing model is designed to encourage brands to interact more with customers and build better overall experiences throughout the customer journey.
Conversation-based pricing on WhatsApp
WhatsApp charges businesses per 24-hour conversation, with different rates depending on conversation category. Both businesses and customers can initiate a conversation.
What are the conversation categories?
There are three business-initiated conversation categories, all of which require customer opt-in – Marketing, Utility, and Authentication. The fourth category is Service, which are user-initiated conversations that help customers resolve queries.
When does a 24-hour session start?
Marketing, Utility, and Authentication conversations are initiated when the template is delivered. Any time a template message is delivered, it will result in a conversation charge unless sent in a conversation of the same category within an open conversation.
Service conversations will be initiated when no other conversation window is open, and a business responds to a user with a free-form message within the 24-hour customer service window.
The perks of WhatsApp Business Platform pricing
Free service conversations
The first 1,000 service (user-initiated) conversations per registered WhatsApp Business Account are free of charge every month.
Free entry points within a 72-hour window
User-initiated conversations through Facebook and Instagram ads that click to WhatsApp, or through call-to-action buttons on Facebook Pages are free of charge for the first 72 hours.
Migrate to a WhatsApp Business Platform account with Infobip
Port your existing WhatsApp account to the Infobip platform.
Get started with no hassle and no downtime, and start having interactive conversations with customers.