WhatsApp Business Platform pricing

The WhatsApp Business Platform pricing model is designed to encourage brands to interact more with customers and build better overall experiences throughout the customer journey.

Conversation-based pricing on WhatsApp

WhatsApp charges businesses per 24-hour conversation, with different rates depending on conversation category. Both businesses and customers can initiate a conversation.

What are the conversation categories? 

There are three business-initiated conversation categories, all of which require customer opt-in – Marketing, Utility, and Authentication. The fourth category is Service, which are user-initiated conversations that help customers resolve queries. 

whatsapp business charges based on customer-initiated conversation
When does a 24-hour session start?

Marketing, Utility, and Authentication conversations are initiated when the template is delivered. Any time a template message is delivered, it will result in a conversation charge unless sent in a conversation of the same category within an open conversation.

Service conversations will be initiated when no other conversation window is open, and a business responds to a user with a free-form message within the 24-hour customer service window.

The perks of WhatsApp Business Platform pricing

Free service conversations 

The first 1,000 service (user-initiated) conversations per registered WhatsApp Business Account are free of charge every month. 

Free entry points within a 72-hour window 

User-initiated conversations through Facebook and Instagram ads that click to WhatsApp, or through call-to-action buttons on Facebook Pages are free of charge for the first 72 hours. 

Migrate to a WhatsApp Business Platform account with Infobip

Port your existing WhatsApp account to the Infobip platform.

Get started with no hassle and no downtime, and start having interactive conversations with customers.

Start engaging on the
WhatsApp Business Platform

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