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WhatsApp Business Platform pricing
If you’re looking to engage with customers globally or locally over the WhatsApp Business Platform, find the best package based on the conversation type and your business requirements.
Pay as you go calculator
Interactions on WhatsApp Business Platform are charged per conversation, not per individual message.
Conversations are 24-hour message threads with your customers. The conversation is charged when the messages are delivered to your customer.
Conversations are divided into four categories that reflect the key use cases – Utility, Marketing, Authentication and Service.
You can use WhatsApp through
Calculator
Estimated prices
UTILITY
0€
Authentication
0€
MARKETING
0€
Service
0€
Total
0€
Detailed pricing
When does a 24-hour session start?
Marketing, Utility, and Authentication
Conversations are initiated when the message is delivered. Any time a template message is delivered, it will result in a conversation charge unless sent in a conversation of the same category within an open conversation.
Service conversations
Service conversations will be initiated when no other conversation window is open, and a business responds to a customer with a free-form message within the 24-hour customer service window.
The perks of WhatsApp Business Platform pricing
Free service conversations
The first 1,000 service (user-initiated) conversations per registered WhatsApp Business Account are free of charge every month.
Free entry points within a 72-hour window
User-initiated conversations through Facebook and Instagram ads that click to WhatsApp, or through call-to-action buttons on Facebook Pages are free of charge for the first 72 hours.
Coverage benefits
Globally compliant
With an up-to-date compliance engine, your messages will always be in-line with global and local laws.
Live analytics
Get instant analytics and insights on your engagement rates, open rates and more.
Best-in-class security
With our robust firewall and spam protection, your messages are always secure.
Global coverage
Reach any customer worldwide thanks to 800+ direct connections with MNOs.
Need a custom plan?
We work with you to build customizable pricing options that work for your specific business and goals. Contact us to learn more about how we can work together to build the right model for your brand.
