WhatsApp Business Platform pricing

The WhatsApp Business Platform pricing model is designed to encourage brands to interact more with customers and build better overall experiences throughout the customer journey.

Conversation-based pricing on WhatsApp

WhatsApp charges businesses per 24-hour conversations, with unlimited messages within the session. Both businesses and customers can initiate a conversation, although rates will vary between the two.

What is a WhatsApp conversation?

WhatsApp defines a conversation as a fixed 24-hour session that includes all messages delivered to a customer, not messages sent. If a message is sent and not delivered, then the conversation has not started, and it won’t be charged.

When does a 24-hour session start?

When a customer sends a delivered message and the business replies with a delivered message.

When a business sends a message and the message is delivered.

whatsapp business charges based on customer-initiated conversation

The perks of WhatsApp Business Platform pricing

Free conversations

The first 1,000 conversations per registered WhatsApp Business Account are free of charge every month.

Free entry points

Customer-initiated conversations through Facebook and Instagram ads that click to WhatsApp, or through call-to-action buttons on a Facebook Page are free of charge.

Migrate to a WhatsApp Business Platform account with Infobip

Port your existing WhatsApp account to the Infobip platform.

Get started with no hassle and no downtime, and start having interactive conversations with customers.

Start engaging on the
WhatsApp Business Platform

Contact us to find out how to connect