Viber pricing
Are your customers using Viber? Or is Viber the main go-to chat app for your target markets? Use our pay as you go calculator to find out the most cost effective way to communicate with your target audience on Viber.
Pay as you go calculator
Viber enables your customers to communicate with your business through messages, audio, and video calls.
Promotional messages
Promotional messages can include plain text or rich content, such as images, videos, buttons, and files, helping you drive customer interaction and conversion.
Transactional messages
Deliver essential information to your customers—such as alerts, updates, and notifications—using plain text messages. Designed for time-sensitive communication.
OTP template messages
Securely authenticate your users with One-Time Password (OTP) messages sent via Viber’s verified business messaging service. OTP Template Messages are a dedicated category available by default through the API.
Conversational messages
Connect with customers through two-way conversations tracked within a session, enabling a more interactive customer experience. Conversational messages are available exclusively via the Viber Business Messages API.
International messages
Send messages to recipients outside your domestic market at a single, country-based rate. This category covers both transactional and promotional messages.
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Calculator
Estimated prices
PROMOTIONAL
0€
TRANSACTIONAL
0€
OTP
0€
CONVERSATIONAL
0€
INTERNATIONAL
0€
MINIMUM COMMITMENT FEE
0€
Total: 0€
A minimum commitment fee was applied.
Detailed pricing
Disclaimer: We display the average price across all supported networks for each country. Per-network pricing is available in Portal. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability.
Viber Business Messaging
Viber Business Messaging Pricing models
Minimal monthly commitment fee
To ensure seamless service activation, Viber applies a minimal monthly commitment fee based on the destinations you send messages to.
- 150 € per active sender/service ID for traffic to Belarus, Bulgaria, Greece, Hungary, Iraq, Moldova, Russia, Ukraine, and the United Arab Emirates.
- 100 € per active sender/service ID for all other destinations.
If the fees vary between destinations, the highest applicable fee will be charged as the minimal monthly commitment.
No monthly fee for your first month
Viber does not charge a monthly fee for the first calendar month after business registration.
Pay only for what you use
If your business reaches the minimum fee organically, by sending more messages than included in the minimum monthly consumption, you’ll only be charged for delivered messages.
Traffic-related charges
Our pricing model for Viber Business Messages is based on message type and destination:
- Business-initiated messages can be transactional (regular or template-based) or promotional (full-featured with media, and buttons…).
- Charges apply only to delivered messages, with pricing varying by destination country.
If a template message is sent but does not match the expected format, it results in a template mismatch, and the message will be charged at the promotional rate.
Viber conversational session-based charging model
With Viber’s session-based charging model, businesses can engage users in real-time conversations within a defined time frame.
- A session begins when a user initiates a conversation with your business.
- Each session lasts 24 hours from the user’s first message.
- Businesses can send up to 60 session-type messages (text, image, and file) within a single session.
- Only session-based messages are charged at the session rate. Other message types can be used but will be billed at the regular rate.
- If the 60-message limit is reached, the session automatically ends, and a new one begins.
- Businesses can send up to 5 consecutive messages without a user response within an active session.
For more details on session pricing:
Non-regulated traffic
For general industries such as e-commerce, retail, travel, technology, and more, Viber Business Messaging falls under “Non-Regulated” traffic.
Regulated traffic
For industries such as gambling, microcredit, and loans, Rakuten Viber applies stricter terms to meet legal and regulatory requirements.
All templates are available for both regulated and non-regulated prices. Prices we are showing on the page are non-regulated. If you’re interested in regulated traffic pricing, please contact [email protected].
For complete details on compliance and message regulations, please refer to the Viber Business Messages compliance guidelines.
Coverage benefits
Globally compliant
With an up-to-date compliance engine, your messages will always be in-line with global and local laws.
Live analytics
Get instant analytics and insights on your delivery rates, open rates and more.
Best-in-class security
With our robust firewall and spam protection, your messages are always secure.
Global coverage
Reach any customer worldwide with a SMS failover thanks to 800+ direct connections with MNOs.
Need a custom plan?
We work with you to build customizable pricing options that work for your specific business and goals. Contact us to learn more about how we can work together to build the right model for your brand.
