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SMS pricing
Sending text messages to multiple countries? Select your target markets and message volume to get an instant price estimate for your text messaging.
Pay-as-you-go pricing calculator for SMS
At Infobip, we offer a flexible pay-as-you-go pricing model for SMS, allowing you to only pay for what you use.
Achieve the highest delivery rates with zero downtime worldwide using our platform.
Our service supports a variety of use cases, ensuring the highest delivery rates. We also provide industry-leading fraud protection solutions, personalization features, and more.
You can use SMS through:
SMS message cost by country
Frequently asked questions about SMS pricing
The number of messages you send (volume) and how often you send them (frequency) can affect your costs. Sending a lot of messages might get you discounts, but sending them too often can increase costs if not managed well.
The SMS provider you choose also impacts costs. Some offer additional features like automation and personalization, which can make your campaigns better but might cost more.
Tip: Watch out for extra fees that can add to your costs. Some companies charge for things like setup or special support. Knowing about these fees helps you understand the true cost of your SMS messaging & marketing. By keeping these factors in mind, you can plan your strategy to get the best results without overspending.
SMS costs can change depending on where you’re sending messages. Different countries have different rates, and these can affect your overall budget. Local mobile carrier fees also play a big role in these costs, as some carriers charge more for sending messages in certain areas. SMS providers negotiate rates with carriers, and these agreements can influence the cost. Providers with strong relationships and agreements with carriers, like Infobip, may offer more competitive pricing.
To manage these costs, it’s important to have a strategy. One way is to check the specific SMS rates for the countries you want to target, like you can do above in our calculator. This helps you understand what you’ll be paying and allows you to plan your budget better.
SMS is a text-only service limited to 160 characters, while MMS allows for multimedia content and longer messages. MMS typically costs more due to the added features and content options.
The size of your contact list can affect your SMS pricing plan. The more contacts you want to send messages to (meaning, the more messages you send), the greater the cost. However, at Infobip we offer discounts for enterprises who want to send large volumes of messages. Feel free to get in touch with our team to learn more.
Why choose Infobip?
Globally compliant
With an up-to-date compliance engine, your messages will always be in-line with global and local laws.
Live analytics
Get instant analytics and insights on your delivery rates, open rates and more.
Best-in-class security
With our robust SMS firewall and phishing protection, your SMS messages are always secure.
Global coverage
Reach any customer worldwide thanks to 800+ direct connections with MNOs.
10.000+ unique active customers
Infobip is a great partner because of their ability to keep up with our global growth and provide the type of service we need to meet our users’ demands.
Yoon Jung
Procurement Manager, Uber
Need a custom pricing plan for SMS?
We work with you to build customizable pricing options that work for your specific business and goals. Contact us to learn more about how we can work together to build the right model for your brand.
