Scale group messaging with powerful group texting built for business
Coordinate faster, engage smarter, and reach groups of any size in seconds with Infobip’s secure, high-delivery SMS platform. Trusted by global teams and growing businesses to cut through the noise.
Sign up to send test messages for free. No credit card required.
Why brands trust Infobip’s solutions for group texting
Unlike consumer apps or basic bulk tools, Infobip’s enterprise-grade approach ensures your critical alerts and marketing campaigns land in the inbox, not the void.
Global reach and speed
Built-in global compliance
Intelligent scalability
Key features of Infobip’s platform
Running a successful group texting campaign takes more than just hitting a button. Get the infrastructure, intelligence, and integration you need to scale conversations that feel personal and perform at every level.
Group texting use cases for any industry
Running a successful group texting campaign takes more than just hitting a button. Get the infrastructure, intelligence, and integration you need to scale conversations that feel personal and perform at every level.
Pay-as-you-go
Top up your account as you need with a flexible, pay-as-you-go model.
Volume-based discounts
Want to send large amounts of SMS? Get a special offer for high volumes.
Quickly connect to our flexible SMS API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
Integrate with your favorite platforms
With our wide range of integration options, you can easily connect SMS with your system.
Trusted by global brands to deliver messages at scale
See how forward-thinking brands use Infobip’s infrastructure to transform their customer communication and drive measurable revenue.
Branch: Using SMS to achieve the highest possible delivery rates for business-critical messages .
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89.2%
Delivery rate for SMS authentication messages. .
DPD: Improving delivery experiences and cutting costs with Viber and SMS .
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20%
reduction in cost .
Avon Morocco: 50% more sales representative activations thanks to Infobip’s SMS .
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50%
more activations .
Rappi: Targeted SMS campaigns that deliver .
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150
orders per hour .
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Steps to get started with group texting
Running a successful group texting campaign takes more than just hitting “send.” With Infobip, you get the infrastructure, intelligence, and integration you need to launch, manage, and scale impactful SMS communication, all from one platform.
Group texting best practices
Group texting is powerful, but only when done right. These best practices ensure your campaigns stay compliant, personal, and high-performing from day one.
Get explicit opt-in before sending
Make sure recipients have clearly agreed to receive SMS from your business. This protects your brand reputation and ensures legal compliance (e.g., TCPA, GDPR).
- Use checkboxes on forms or keyword-based SMS opt-ins
- Confirm with a welcome message: “Thanks for subscribing. Reply STOP to opt out.”
Personalize your messages
Even at scale, personalization increases engagement. Use dynamic fields like name, last purchase, or location to tailor content.
- Example: “Hi Sarah, your prescription is ready for pickup at Main Street Pharmacy.”
- Avoid generic greetings or copy-pasted blasts.
Include a clear CTA
Every message should have one clear action for the recipient, whether it’s clicking a link, replying, or showing a code in-store.
- Good: “Reply YES to confirm your spot.”
- Better: “Reply YES by 3 PM to reserve your seat—only 6 left.”
Respect timing and frequency
Don’t send messages too early, too late, or too often. Aim for high relevance over high volume.
- Best hours: 10 AM–6 PM local time
- Frequency sweet spot: 1–3 texts per week, depending on use case
Always offer an opt-out
Even with prior consent, you must allow users to unsubscribe easily.
- Standard: “Reply STOP to unsubscribe.”
- Use automation to remove contacts and confirm with a follow-up message.
Frequently asked questions about group texting
Group texting is a one-to-many communication method where a single message is sent to a large group of recipients at once, without creating a reply-all thread.
How it differs from consumer messaging apps:
- No reply-all: Recipients don’t see each other or get caught in long threads.
- SMS-based: No need for special apps or internet access, just a mobile number.
- Scalable: Reach hundreds or thousands instantly without delivery issues.
Infobip supports campaigns that scale from dozens to hundreds of thousands of recipients. There is no hard cap. As long as you have valid opt-ins and a clean contact list, our platform scales horizontally to handle the volume instantly.
No. Unlike consumer group chats, group SMS via Infobip is a one-to-many broadcast. Recipients do not see each other’s numbers or replies. Any response comes directly to your business inbox as a private conversation.
Absolutely. Infobip handles compliance in 190+ countries, helping you manage opt-in consent, sender ID registration, and regional messaging laws so you can send globally without worry.
Yes. You can use dynamic fields (like First Name, Product Interest, or City) derived from your contact list. This ensures that even if you send to 10,000 people, each recipient receives a message that feels tailored specifically to them.
Recognized by peers and experts
The industry experts have spoken. Infobip is recognized worldwide for driving impeccable results for customers.
Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
Infobip takes top spot
Metrigy CPaaS MetriRank report
Industry CPaaS leader
Leader for CpaaS 2023
Infobip’s vast experience in customer engagement and activities helped us increase the number of active users in our database by 30% in just four weeks. With their help, we managed to activate a large number of users with high conversion rates.
Sabrina Taelman Martini
Head of Marketing, Volpy
Ready to scale your SMS outreach?
Sign up for your free Infobip account and try out our platform today.
