SMS marketing solution for car dealerships & automotive
Reach car buyers faster, schedule test drives instantly, and grow your dealership with personalized SMS communication built for the automotive industry.
Introduction to SMS for car dealerships & automotive
Email open rates are falling. Phone calls go unanswered. Traditional outreach methods no longer meet customer expectations.
Infobip’s SMS marketing for car dealerships gives your team the tools to connect with potential buyers over mobile phones through fast, efficient, and automated text message marketing. Whether you’re promoting special offers or confirming test drives, automotive text message marketing ensures you’re always communicating with customers at the right time.
Solve your biggest dealership challenges with SMS
Built for speed
Text message marketing for car dealerships offers unmatched immediacy and reach. SMS has a 98% open rate and most texts are read within minutes. It helps dealerships send messages that are seen, clicked, and acted on—whether it’s a service reminder, car sales text, or finance approval.
SMS is not just about speed. It’s about communicating with customers clearly, consistently, and personally across every touchpoint—from first inquiry to post-sale follow-up.
Key benefits of SMS for car dealerships
- Respond faster to inquiries: Dealership texting lets your sales team send messages immediately after a lead submits a form or calls.
- Increase lead-to-sale conversion rates: Timely car sales text messages drive follow-up engagement, test drive bookings, and purchase decisions.
- Minimize no-shows for service and appointments: Automated service reminders reduce missed bookings and improve operational efficiency.
- Improve customer relationships: SMS helps you stay connected—building trust and loyalty through consistent, useful communication.
- Support customer service with real-time replies: Use SMS to answer questions, resolve issues, or schedule visits without the friction of phone calls.
- Deliver exclusive special offers: Push dealership-only discounts and flash deals directly to opted-in contacts with urgency and precision.
- Optimize your marketing strategy: Infobip lets you unify SMS with other messaging channels—boosting the reach and impact of every marketing campaign.
What you can do with Infobip’s SMS platform
Infobip’s SMS for car dealerships supports a wide range of real-world dealership needs:
- Promote new models and limited-time specials: Launch text message campaigns that highlight new arrivals, discounted pricing, or exclusive trade-in events.
- Confirm appoitnments and test drives instantly: Send messages that allow recipients to book, confirm, or reschedule with a single reply.
- Schedule service reminders: Integrate with your CRM or DMS to automate SMS based on mileage, past appointments, or seasonal needs.
- Follow up with potential buyers automatically: Trigger personalized thank-you messages, financing updates, or vehicle recommendations.
- Provide customer service via two-way texting: -Engage directly with customers through conversational SMS and escalate when needed.
- Share inventory and price drops: Let customers know when the car they’ve been eyeing is in stock or marked down.
Key features you’ll love
- CRM & DMS integration: Personalize messages based on behavior, history, and vehicle interest using data from your existing systems.
- Smart automation workflows: Automate sequences for test drive confirmations, lead nurturing, re-engagement, and appointment follow-ups.
- Omnichannel messaging: Expand beyond SMS with WhatsApp, RCS, email, or voice—all managed from a single platform.
- Real-time analystics & dashboards: Track delivery, click-throughs, conversion rates, and engagement metrics for each text message campaign.
- Built-in consent management & compliance: Collect, manage, and honor opt-ins and opt-outs to remain compliant with TCPA, GDPR, and local data laws.
Trusted by high-performance teams
Infobip powers communications for leading global brands, including elite motorsport teams, where speed, precision, and reliability are critical. That same infrastructure supports dealerships in delivering timely, high-impact customer communication—at scale.
Best practices in automotive text message marketing
Leading dealerships optimize their SMS marketing by:
- Timing messages correctly: Midday and early evening are ideal for engagement. Avoid late-night or early morning sends.
- Keeping messages short and actionable: Include one call to action, such as “Book now,” “Reply YES to confirm,” or “View today’s offers.”
- Using customer segmentation: Tailor content to new buyers, returning service clients, or long-term lease customers.
- Running flash campaigns for special offers: Promote urgency by sending limited-time discounts or service perks to select audience segments.
- Allowing two-way communication: Let recipients reply with questions, confirmations, or rescheduling needs—and follow up in real time.
- Always maintaining compliance: Include dealership name, opt-out instructions, and secure express consent before messaging.
Examples of automotive SMS success
Don’t just take our word for it – hear from dealerships like yours
Markazia Toyota – Jordan
Markazia Toyota adopted Infobip’s platform to enhance both customer service and marketing automation. By integrating messaging automation into their CRM system, the dealership:
- Automated test drive bookings and service reminders
- Reduced no-shows through timely confirmations
- Delivered 24/7 multilingual support
- Built a unified customer communication flow across channels
By digitally enabling the customer journey … we have made serving our customers more accessible and convenient.
Nadim Haddad
Managing Director, Markazia Toyota
Nissan Saudi Arabia
Nissan Saudi Arabia leveraged Infobip’s platform to enhance customer engagement through conversational messaging. While the primary channel was an AI-powered WhatsApp chatbot, “Kaito,” the broader strategy reflects the value of using mobile channels like SMS to ensure reach and reliability—especially when internet access is limited or customers are not active on apps. These were the results:
- 18,000+ unique users
- 625,000+ exchanged messages
- 2,400 sales leads generated
- 138% increase in lead generation
- 4.4 average user rating
As part of a mobile-first approach, SMS remains an essential channel for reaching users across all device types—no app, login, or internet connection required. It is especially effective as a fallback when OTT channels are unavailable or undeliverable.
The key to standing out in the automotive industry is identifying the market’s need and developing solutions that make car buying, servicing, or inquiries a seamless customer journey. By digitally enabling the customer journey and launching this new chatbot service over the WhatsApp channel, we have made serving our customers more accessible and convenient.
Mohammed El-Khayat
Deputy GM – Customer Experience and Digital Transformation
FAQs
SMS gives your team a direct, fast way to help customers—whether confirming appointments, answering questions, or following up after a service visit.
Dealers use SMS to promote flash sales, loyalty discounts, trade-in bonuses, seasonal service offers, and VIP event invites.
Yes. You can fully automate SMS reminders based on customer behavior or service schedules pulled from your CRM or DMS.
Infobip manages opt-ins, opt-outs, consent tracking, and privacy settings to ensure compliance with global messaging regulations.
In many cases, yes. Text messages get opened and responded to more quickly, with less friction and better engagement.
Contact Infobip to request a demo or speak with an automotive messaging expert. Our team can help you integrate quickly and start sending messages in days.
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Reach customers where they are – with smart, timely, and personalized messages.
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