Markazia Toyota Deploys Infobip’s Full-Stack Communications Platform to Deliver Exceptional Customer Engagement

Kristijan Barlek

Amman, Jordan: February 2022 – Markazia – the sole distributor of Toyota, Lexus, Hino trucks, and Yamaha motorcycles and scooters in Jordan – has announced a new partnership with the global cloud communications platform, Infobip, to deliver an interactive experience for Markazia Toyota customers over verified communication channels.

Markazia Toyota is the first automotive dealer, service, and maintenance center in Jordan to deploy Infobip’s full-stack SaaS platform. With the unprecedented digital transformation of a car dealership in the Kingdom, Infobip will empower Markazia Toyota to boost customer satisfaction rates and elevate customer sales cycles over online and offline communication channels. 

Infobip’s SaaS platform – including a chatbot, digital cloud contact center, and customer engagement platform – will enable Markazia Toyota to build connected customer experiences at scale across all customer journeys via a single, user-friendly access point. Due to the Infobip platform’s comprehensive data collection functionality, Markazia Toyota will have a 360-degree view of customers’ communication history and data to deliver personalized communication with its current and potential customers. Infobip’s platform will empower Markazia Toyota with the tools needed to identify customer sales journeys, improve the car buying process, and maximize upselling opportunities.

Markazia Toyota aims to increase customer stratification rates by deploying Infobip’s full-stack SaaS platform to deliver better customer support. Infobip’s communication channels and solutions will enable Markazia Toyota to regulate face-to-face interactions in showrooms by digitalizing business communications with customers through automated booking confirmations and appointment reminders. Markazia Toyota will maintain and monitor customer support standards in its showroom and car service centers by digitalizing satisfaction surveys that enable customers to rate their experiences and share their feedback with Markazia Toyota over popular communication channels.

Markazia Toyota will offer 24/7 support to customers via an AI-based chatbot over WhatsApp. The chatbot service will enable Markazia Toyota to send car alerts, schedule test drives, and respond to customers’ inquiries automatically.

Nadim Haddad, Managing Director of Markazia, commented, “Markazia Toyota has always been a pioneer in prioritizing customers’ needs. As a high-end automotive dealer, we engage with the customer to deliver impact. Enabling Infobip’s full-stack communication platform will help us achieve our customer satisfaction, retention, and loyalty goals. With digital transformation, we are aiming to improve the car buying process and elevate customer experiences in the showroom and over a variety of communication channels.”  

Amira M. Abu AlTeen, Senior Business Development Manager at Infobip, concluded, “We are proud to be a part of the digital transformation strategy of one of the major automotive distributor service and maintenance centers, Markazia Toyota. Infobip is keen to help brands through their digital automation journey. The first automotive deployment of Infobip’s full-stack cloud communication platform will allow Markazia Toyota to lead digital transformation among automotive companies in Jordan.”

Feb 22nd, 2022
2 min read

Kristijan Barlek