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Transform your campaign with political text messaging
Boost voter and donor outreach, drive engagement, and ensure important alerts are always delivered with a reliable and robust SMS service for political text messaging.
Why use SMS for political text messaging?
SMS is one of the most powerful tools in political outreach, offering direct, personal, and immediate communication with supporters. With open rates as high as 98%, text messages cut through the noise to deliver messages straight to their devices, like:
- Timely updates
- Rally invitations
- Donation links
- Voter reminders straight to mobile devices
Whether you’re mobilizing volunteers, boosting turnout, or driving engagement, SMS is a reliable, scalable, and trusted way to connect with voters across every demographic—no internet required.
The power of political text messaging – by the numbers
SMS isn’t just another outreach tool—it’s one of the most effective channels in modern campaign strategy. In an Infobip survey, nearly half of all voters say a candidate’s use of SMS can directly impact election outcomes. Plus, 41% view it as one of the simplest and fastest ways to reach large audiences, while 17% say they’d be more likely to donate if sent a text with a secure link.
SMS for voter engagement is highly scalable—enabling segmented, personalized outreach at scale. Younger voters (18–44) are more than twice as likely to opt into political text messaging, and over half of Millennials and Gen Z voters say that receiving a text while in line to vote could sway their decision.
Whether you’re focused on voter outreach texting, campaign text messaging, or fundraising, SMS is a staple channel that has a major impact on your campaign results.
41%
of surveyed voters think SMS is the simplest way to reach large audiences.
17%
say they are more likely to donate if sent a secure link via SMS message.
2x
more likely to opt-into political messaging if it’s over SMS (voters ages 18-44).
Infobip SMS features for political text messaging
Personalized SMS
Make each message count by adding a personalized touch to your SMS messages. Show that you know your voters well and build on the relationship with thoughtful content.
Segment audiences
Segment your voters to tailor messages based on voter demographics, location, interests, or engagement history—boosting relevance, response rates, and overall impact.
Analytics
Get a detailed dashboard to help you track the success of your SMS campaigns. From delivery rates, open rates, click-through rates, and unique clicks, you can measure the impact your SMS messages have on your audience and how to improve future campaigns.
Long form SMS
Sometimes 160 characters just isn’t enough. Send long form messages to voters in any country and in any language to ensure your position and intentions are clear.
Two-way SMS
Open a conversation with voters via SMS with two-way communication supported by Infobip’s SMS service to boost engagement and build connections.
Scheduling
Send your political messages at the perfect moment with scheduled messages, and don’t miss the opportunity to connect with voters at critical moments.
How to use SMS for political text messaging?
There’s a range of ways to leverage SMS for your political campaign:
- Encourage voter turnout
- Increase campaign fundraising
- Drive voter engagement
- Boost donations
- Promote campaign events
- Collect feedback
- Share critical campaign positions
Ensure your SMS messages reflect your political party’s tone of voice, positioning, and is personalized to the voter. You want to grab their attention – and keep it. With strategic SMS messages, your campaign can attract more voters, boost funding, and help get the word out about your stance on policies that can make a difference in voter turnout.
Always end your SMS with a specific call to action. Whether that be to click a donation link, sign a petition, RSVP for an event, or gather feedback, you want your messages to have an impact on the goals of your campaign.
Examples of political SMS campaigns
Voter registration
Use SMS to send timely voter registration reminders, localized polling info, and personalized GOTV appeals. Target key districts and demographics with messages that drive real turnout on election day.
Issue advocacy
When the narrative matters, SMS lets you quickly counter misinformation and share verified, up-to-the-minute policy facts. Keep your base informed, engaged, and ready to advocate.
Volunteer recruitment
Easily recruit, onboard, and manage volunteers using segmented campaign texting tools. Send task assignments, event reminders, and motivational messages through automated SMS workflows.
Endorsement notifications
Leverage high-impact moments—like celebrity or political endorsements—by delivering them instantly via SMS, complete with quotes or links to social proof. Perfect for boosting momentum and trust.
Educational notifications
Distribute bite-sized policy explainers and advocacy content via SMS to keep your audience informed and aligned with your messaging strategy across channels.
Fundraising and donations
Boost contributions through targeted text-to-donate campaigns, optimized for mobile conversion. Share campaign milestones, A/B test appeals, and send FEC-compliant donation links with ease.
Donor retention
Use SMS to build lasting donor relationships with timely thank-you messages, campaign updates, and recurring giving options—all trackable with detailed analytics.
Breaking news
Stay front-of-mind with real-time political SMS alerts during critical windows. Share updates on local candidates, urgent issues, or opposition activity to position your party as a credible, timely source.
Voter reminders
Make sure to keep your audiences updated with polling locations in their areas and reminders of when to vote. Add useful information like prime times to avoid long lines, and remind last minute voters of closing times.
Political text messaging and SMS marketing compliance laws
Depending on your region, country, or even state, SMS and political messaging laws can vary. It’s important to understand the details behind your local compliance laws to ensure that your SMS messages are never labelled as spam. Working with an experienced SMS provider can mitigate the risk of blocked messages and will ensure that your important messages reach your voters.
Top tips to keep in mind for compliant political text messages:
- Offer clear instructions for opt-ins and opt-outs
- Define how often they will receive messages from you
- Respect quiet hours
- Use first-party data only
- Closely monitor messaging laws and regulations
- Use a reputable SMS platform
Political text messaging FAQs
Infobip’s SMS service is built to boost engagement, visibility, and delivery of your important political messages. With a powerful and scalable platform, political teams can send personalized, timely, and relevant messages that drive action—whether it’s registering to vote, attending events, or heading to the polls.
- Personalize and target voters
- Scheduled and queued messages
- Two-way communication
- Combine with other channels like RCS or WhatsApp
- High engagement rates
- Compliant messaging
This depends on where you are located, each region will have different rules around political campaigns via SMS. For example, in the USA, political parties must register with the Campaign Registry (TCR). For more information on how to set up campaign registration or how to collect opt-ins, check out our blogs:
Yes! In fact, it’s encouraged. SMS has an unbelievably high delivery and open rate making sure your messages are always received. But it can only support text content.
If you mix digital channels like WhatsApp or RCS, you can support rich media in your political messages and use SMS as a channel for time-sensitive messages, critical information, or as a fallback channel to ensure your messages always get across.
Infobip understands the importance of message compliancy and data privacy very well. With secure APIs, and regular compliance checks and audits, your audiences’ privacy is always secured, and your messages will check every compliance box, ensuring smooth and secure campaigns.
The Infobip platform has built-in compliance tools like opt-in and unsubscribe tracking, and consent-based management that make it easy to ensure the right people are getting the messages they have signed up for.
Infobip experts are always available for registration assistance, and compliance help in critical times and will provide onboarding tools and guidance to get you on track.
Real-time monitoring helps you stay audit-ready with detailed message logs, consent history, and delivery reports—essential for internal reviews or responding to regulatory inquiries.
Win voters. Raise funds. Stay compliant.
Sign up today, and try it for free.
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