Body Editor

The email body editor is an easy-to-use all incapsulated tool which allows you build your emails using the responsive drag and drop interface, or using HTML. 

The manual editor is made up of widgets and fields which you can populate, as well as input your own custom HTML. You can then use the Preview option to see how emails are rendered to a recipient. 

You can also use the editor to select previously saved templates for upcoming email campaigns. 

Design Editor 

The Email Design Editor is a non-code solution with drag and drop features to help you build your rich, responsive emails and email campaigns. There are no HTML coding skills required when using the editor, however you can use the HTML editor if you prefer. 

Use the editor to easily format and personalize text, add images, CTA buttons and links. You can also add in the email tracking option. 

In the web interface, navigate to the Moments module via the side menu. From here you can create new custom emails via Broadcast and Flow using the options presented.

Create New Email

To start creating a new email from scratch, select the Custom Email option. You can still add custom HTML to custom emails. 

The design editor allows you to create and customize your email layout and body. You can add and move around elements as you require, along with attaching images, buttons, links and more.  At any point you can flick over to Preview mode to see that your email will look like, both on desktop and mobile devices. 

Use Design mode and select Build to start building your email.

Email Body Editor

Build allows you to add, populate and remove sections. Once you add in your sections, you can use the content widgets to add in the elements you require. See the section on Design Guidelines to learn more about content types and how to edit them. 

Edit allows you to edit and customize any section of your design. Settings change in Edit depending on what type of content is in the selected section. 

Settings allow you to change the email background. 

To get started, add a new section using the drag and drop function in Build. Then populate those sections with content from the Content Type options. You can reorganize email content and layout at any time using the drag icon. Click on a section to display the action icons. 

Once you are happy with your email body, go to Edit to customize the individual sections further. Here you can add custom images for sections, as well as add custom links to your media files when clicked. You can also set your own custom padding settings if required. 

See Design Guidelines to see how content types can be configured and some of the limitations around them. 

In Preview mode, you can see the rendered-out email in desktop and mobile device view. From here you also have the option to download your email as an HTML file, and/or save it as a template for future use. 

Hit Done Designing once you’re finished. You can always go back and edit your template whenever required. 

HTML Editor 

The Email Code Editor is a code solution which lets you build your emails using HTML, which you can either upload or edit yourself in the web interface. Use the Design Editor if you are not familiar with HTML. 

The editor itself is a function in Broadcast and Flow. In each of the screens, proceed to create a new email as in the steps above, but instead of creating a custom email, use the Upload HTML File option. You’ll then be presented with an upload window where you can select your locally saved HTML file. 

Once uploaded you’ll presented with the HTML editor, along with the preview screen for desktop and mobile next to it, which updates in real time. 

Email HTML Editor

Hit Done Designing once you’re finished. You can always go back and edit your HTML in the editor itself whenever required. 

Design Guidelines 

Design plays a crucial role in successful email campaigns and delivery success.  Poorly constructed emails will likely hinder reader confidence and will result in being ignored or moved to junk mail. These design guidelines are designed to help you build your email in the most efficient ways. 

The first step is to define your email structure which you can do manually, or by using one of the predefined templates. In the toolbar, use the section options to build your email as required by dragging and dropping elements. You can rearrange, add and remove elements at any time.

Email Widgets

Once your layout is set, you can move on to dragging in the content widgets to start populating your email. Each of the widgets have their own editing options which you can read more about below. Use the Divider and Spacing widgets for additional formatting. 

As well as providing media in the email body. You can also use the Attachment option after designing the email to attach additional media or other files to the email. 


Your email subject line is usually one of the most pivotal parts of your email which can determine gaining higher conversions. If your subject line is poorly formed, it could be considered as spam. 

Remember to always keep "SPAM" in mind: Short, Personable, Attention-grabbing and Meaningful.

Keep subject lines under 49 characters. Connect to receivers at a personal level using personable language and emoticons/emojis. Grab their attention using things like their first name, current events, questions etc.  Make sure you’re the subject is meaningful by implying special promotions and exclusives etc. 

You can get very specific with personalization using attributes and placeholders in your text and links. See the section on URLs, Attributes and Placeholders for more information. 

The body of your email is where you will include the rest of your text field before inserting other media types, and then your footer. There are no limits to how much text you can include but bear in mind readers are not likely to be enticed to read long promotional emails. 

There are various style options you can use in your text fields which you can access via the Edit tab for your text box. 


Images are an integral part of email campaigns, and rare is the case when they are not included, but there are some things to keep in mind when including images in emails. 

Image widths have a width limitation of 584px in the email editor. This is because this is proven to be the most optimal size for screens and email provider formats. You can edit image widths in the editor, but it is recommended to have your email images already set to this width, to avoid losing any content to cropping or resizing. 

Image files are treated as attachments in the editor and cannot be more than 10MB in size. 

There are two ways to add images to your email body. You can either upload an image from your local device, or you can provide the link to the image. Make sure the link is not leading to an authenticated image. 

Supported image formats are: 

  • jpg/jpeg 
  • png 
  • gif 

Use the Link option in the editor to add a hyperlink to your image when clicked. This can link to the promotion the email is about for example, or your company homepage. 


If you are used to using your own HTML email template, use the HTML widget to paste your code directly into the code editor. 

Changes in the code editor will be reflected in real time in the email editor. Note however, your HTML code will only take effect in the section that the HTML widget was placed. You are not able to edit the HTML code for other sections. 


Use call to action buttons in your email as a funnel through to the required landing page your email campaign is for. It’s always good practice to use these buttons, but do not include too many to confuse the reader. Simply keep it to the minimum with them standing out enough to encourage the reader to click through. 

Buttons should be big enough for your readers to notice them but should also be big enough for your label to be visible. Make sure you are adjusting the width of your button if the label surpasses the width of the button. 

Use the other styling settings, such as color, font and borders to make your button stand out. Often companies stick to their corporate branding colors, but make sure there is a contrast with your email background. 


Social media links to your business social pages is also a great way to keep your readers and customers engaged. This may even lead to them opting into other communication channels. By default, Facebook Instagram and Twitter are included. 

You can add as many other social networks as you require using the Add Social Network option in the editor. Here you can provide the link to your page and upload an icon to be reflective of it. Clicking the image will take the reader to the provided URL. 

Once you have added all social networks, you can reorder them using drag and drop in the side menu, as well as tidying up any style options you require (padding, background). 


Videos are a powerful media content to include in emails, but most email providers do not support the technical requirements for videos to play there and then inside the email. 

The email video widget in the editor allows you to insert a video via link to common video hosts such as YouTube, Vimeo etc. This means when your readers click on the video thumbnail in the email, they will be redirected over to the video host. You can customize the thumbnail as required. 

Supported video formats are: 

  • mov 
  • mp4 
  • Webm 

Remember if you wish to have animated content in your email, but do not require to link through a video, you can always use the Image widget to insert GIFs. 


Your footer is the section located at the very bottom of an email, which usually contains basic information about you as the sender. It is common practice to also include links, including the option to unsubscribe from the mailing list. 

Adhering to anti-spam laws and Infobip’s terms of use, it is required to include the following information in footers in every email sent through our system: 

  • Company name of the sender 
  • Physical address of the sender 
  • Unsubscribe link 

Use the Footer widget to manually insert and populate it with the above required information. 

Note that footers are mandatory in all email communications. You will still be able to send out email campaigns without a footer, however, note that during launch the system performs a check, and if the footer is absent, the system will automatically add one. 

This is applicable to all email traffic sent via the web interface only.

Unsubscribe links are generated by Infobip, and as the provider must always be present. You can use your own links in the footer but the Infobip generated unsubscribe link will always remain present - even if not visible in Preview mode. 

You can also use the footer to include the fine print around T&Cs, copyright, privacy policies and reason for receiving. This is an effective way to reduce spam complaints.

To enable and use the unsubscribe feature over HTTP and SMTP API, replace the value of href attribute with {$unsubscribe}:

<a class="unsubscribe_link" href="{$unsubscribe}" style="color:#999; text-decoration:underline">Unsubscribe </a>

URLs, Attributes and Placeholders 

URL and link inputs are present throughout the design editor and its widgets, and it is likely that you will have numerous links throughout the email leading off to various places, e.g. image links, buttons, accounts, footer links etc. 

Use the link icons and fields to add your links to the selected elements. Some widgets are required to have a link e.g. videos and buttons. 

You can also use standard and custom attributes in your links and text fields where required. This is a power personalization tool when targeting many contacts at once, whilst still using personal attributes, such as names and account numbers. 

Standard and custom attributes are tied to people profiles. Read about People to learn more about attributes and how to set them up.