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Simplifying the Global Complexity of Communication

Create experiences customers value to securely engage, convert, support and retain them.

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Solutions refined over 12 years and 40,000 customers, blending customer experience, technology and data.

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Increase your solutions portfolio with the Infobip CPaaS and CCaaS solution. Benefit from the added value brought by our communication platform for enterprise customer engagement, authentication, and security. Amplify your customer’s digital transformation journey with Infobip.

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We are a trusted partner in expanding business messaging, bringing new revenue and building enterprise relationships with top-notch customer experience.

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Ease of Migration to New Technologies in Retail

The retail landscape is changing fast across the Middle East in response to rapidly changing consumer tastes and the proliferation of disruptive technologies. These new trends are prompting retailers to re-examine not just their supply chains and logistics, but to act with both speed and consistency when it comes to enhancing the overall customer experience and value offering.

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Though complex and often perceived as a threat, the introduction of new technologies is nonetheless essential for retail businesses to thrive and grow. The winners will be those retailers who can seamlessly introduce new technologies to build upon and enhance their existing systems without major cost or business disruption.


This white paper demonstrates the significance of upgrading internal technology across all aspects of the retail business and key factors to consider when assessing alternative technologies.