Whether brick and mortar or online, retailers have long been enticing shoppers with SMS marketing campaigns – and sending text alerts once deals are sealed.

But the vast potential of mobile messaging is still waiting to be unlocked by most retailers.

In this guide, we explore that potential – so you can use SMS, MMS, and rich messaging to create better shopper experiences.

Read it to discover:

The challenges retailers face in delivering empathetic interactions – and how to overcome them
How to realize the potential of various messaging formats
10 retail mobile messaging use cases to inspire you
How to choose the right messaging provider

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