451 Research highlights Infobip’s focus on trusted communications
Over the past few years, more and more people have been using mobile communications and digital engagement. Unfortunately, this has also led to an increase in abusive and fraudulent practices like robocalls, SMS spam, and fake traffic. These practices can harm a brand’s reputation and cause financial losses for everyone involved – consumers, businesses, mobile network operators (MNOs), and technology vendors.
The need for trusted communication services in a digital world
This is where trusted communication services come in. They are becoming increasingly important for digital engagement and are a key method for businesses to differentiate themselves in a crowded market. That’s why Infobip has developed a comprehensive product strategy for trusted communications, with solutions for both enterprises and mobile network operators.
According to the latest 451 Research report, Infobip’s offerings are designed to detect potentially fraudulent activities and provide two-factor authentication SMS to ensure a secure customer journey and protect their customers and their own reputation, while delivering a better customer experience.
Infobip – A trusted communication provider
According to 451 Research’s Voice of the Enterprise: Workforce Productivity & Collaboration, Technology Ecosystems 2022 survey, the growing adoption of digital communications over the past two years has raised awareness of the need to address problems such as robocalls and spam SMS. Survey results show that two-thirds of respondents consider the use of trusted communications (e.g., verified business caller ID, verified SMS) to protect customers from scams, unwanted calls, and account takeover attacks an “important” or “very important” strategy for improving the customer experience.
73%
digitally driven organizations rank trusted communications as very important
58%
of organizations without a formal digitization strategy rank the importance of trusted communications
Infobip has been highlighted for our emphasis on being a trusted communication provider by 451 Research in their latest report on “Trusted Communications: A Critical Component of Digital Engagement”. The report highlights Infobip’s efforts in combatting abusive and fraudulent practices in the digital world with their comprehensive product strategy for trusted communications.
If you want to learn more about Infobip’s solutions for trusted communications and how they can benefit your business, download the 451 Research report now.
Download the report to discover:
- How to combat abusive and fraudulent practices in the digital world
- The importance of trusted communication services in improving customer experience
- Infobip’s comprehensive product strategy for trusted communications for enterprises and MNOs
- How Infobip can help you build a secure and trusted customer journey
