Nexon: Achieving a 98.86% email delivery rate with Infobip’s Email API and deliverability service
Email delivery rate
decrease in bounce rate
Improve the reliability of email communication for business-critical messages
Nexon creates some of the most successful and globally recognized computer games in the world with millions of people enjoying their online multiplayer games and immersive virtual worlds built for mobile devices.
Dungeon & Fighter, MapleStory, and KartRider are just some of the franchises that are household names for dedicated gaming fans.
Nexon relies heavily on email as a primary communication channel with its customers, using it to send both promotional and transactional messages. When emails don’t get delivered reliably it has a direct impact on the business with an increase in customer services enquires, underperforming promotional campaigns, and the risk of customer churn.
To improve their sender reputation and increase deliverability rates, Nexon were looking to replace their in-house SMTP email server with a proven enterprise email solution that could handle volumes of messages in the tens of millions. The challenge was to elevate their service to match the quality of experience that their customers were used to from playing their games.
An enterprise quality Email API supported by dedicated deliverability expertise
As a large global company, Nexon needed an enterprise email service with a secure, extensible, and flexible API that could be easily integrated with their many in-house services.
With our proven email sending infrastructure and a local office in South Korea to provide hands on assistance if required, Infobip was a logical choice to work with.
Nexon migrated from their in-house SMTP server to Infobip’s more secure and efficient HTTP API. Our comprehensive documentation and responsive support enabled a seamless transition, with the entire transfer being completed within a two-week development cycle.
An email service engineered for high deliverability at scale
Infobip’s email service support includes personalized domain and IP strategy consultancy, guided onboarding and customized domain warmup plan, proactive delivery monitoring, and consultancy services from Infobip’s deliverability engineers. It can be optimized for both transactional and promotional use cases with granular reporting and performance analytics.
These services, in combination with our leading Email API, are engineered for the reliable delivery of high email volumes and to move the needle on the brand’s key delivery stats.
Achieving a 98.86% email delivery rate and optimized channel costs
The migration to Infobip’s email service had an immediate positive impact on Nexon’s deliverability rates and service reliability with an impressive 89% decrease in email bounce rate and an increase in their delivery rate to an impressive 98.86%.
- Delivery rate increased from 89.34% to 98.86%
- Bounce rate reduced from 10.66% to 1.14%
These improvements are directly attributable to Nexon’s elevated sender reputation and achieving full domain authentication by ensuring that their emails complied with DKIM standards.
The result for Nexon’s customers is that they receive communication far more reliably and feel informed and supported at every step of their gaming journey.
email delivery rate achieved.
decrease in email bounce rate.
The importance of proactive deliverability support
It is crucial for maintaining email sender reputation to resolve any problems quickly and before they have an impact on a brand’s service. For example, as part of their ongoing monitoring our deliverability team were able to identify an increase in bounce rates for Nexon’s emails sent to Microsoft domains and then take action to resolve the problem. Firstly, we reached out to Microsoft on Nexon’s behalf to help identify the cause of the changes. We then advised the following:
- Lowering the volume of emails sent to Microsoft domains
- Focusing on engaging recipients within these Microsoft domains
- Gradually increasing the volume once delivery rates stabilized
In addition to the improvements in their email service reliability, Nexon were also able to benefit from resource optimizations. By replacing their SMTP configuration with our email service, they removed the task of reputation management and domain protection from their own staff, who could be reallocated to other operational tasks.
Where their previous solution required two full-time developers and one operational person to manage, the new solution only requires the equivalent of a single person, with a 50% split between developer and operational resource.
Find out about other brands that made an impact with Infobip’s email service:
Founded in 1994, NEXON Co., Ltd. (Nexon) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release.