3 Ways FinTech Impacts Customer Centricity in Banking & Finance

How FinTech is impacting all areas of the banking industry in the MENA region and rapidly becoming an important part of the financial services ecosystem. 

FinTech is fundamentally changing how marketeers operate as they seek to accelerate and embrace a new era of customer-centric banking. However, Fintech alone won’t be dominating the financial services sector anytime soon, but it is likely to contribute to fundamental changes in the way banking and finance are undertaken in the future.

Its true impact will be expressed by how quickly traditional institutions adopt and adapt processes and practices more quickly than they might have otherwise.

This white paper demonstrates three trends that banking and finance marketers can adopt to learn several tech lesson from the Fintech sector and help them become more customer centric and insight-driven.