Accelerating ROI in Customer Experience: Trend Report

How 120 CX experts have measured the financial return of investments into CX initiatives

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To access the budget and resources needed to upgrade customer experiences persuasive business cases must be made. CX practitioners are expected to quantify exactly how a CX investment is going to unlock business benefits.

Drawing on intelligence from a research group of 120 CX experts, this report presents key learnings from a range of CX practitioners including McDonalds, Huawei and Infobip. The insights can be utilized to enhance ROI calculation skills so brands can generate healthy returns from CX investments.

Download this report to:

  • Benchmark your brand against your peers around calculating and achieving returns from CX.
  • Learn how brands are measuring financial benefits from customer experience initiatives.
  • Gather tips on building CX business cases.
  • Optimize your strategies on tracking and achieving forecasted returns for CX investments.
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