Conversational modules
Programmable Channels
Platform functionality
Business segments
Industry verticals
Department
Our services
Solutions for telecoms
See why leading telecoms around the world choose Infobip to transform their network
Create new B2B revenue streams with our omnichannel communications platform
Telecom core & security
Secure your network from SMS and Voice fraud with our firewall that protects 120+ operators
Ensure all A2P SMS traffic is properly charged and eliminate revenue leakage with our SMS Firewall
Community & Resources
Knowledge hub
Title
CPaaS messaging trends 2023
Discover how the B2B communication landscape is evolving based on interactions that took place on our platform.*
*2021 vs 2022

More channels means more opportunity Â
Consumer habits are evolving at a rapid pace with recent advancements in technology.
Brands can no longer expect consumers to seek them out in person or online. People now expect brands to find them on the digital channels and virtual spaces where they spend their time. Getting the communication channel right and delivering a compelling and personalized experience is now the key to driving loyalty and retention.
But what is the ideal channel combination look like in each industry sector? Which channels are growing, and which are declining. Importantly, how can platform providers enable their customers to choose the right channel for every use case and every end customer. Download the report to find out.
Key B2B platform growth areas
6x Â
more RCS interactions in 2022Â
2xÂ
more CPaaS traffic in 2022Â
20%+
of platforms adopted an omnichannel approach
In this report, we concentrate on B2B channel interactions where more than 20% of platforms across industries adopted an omnichannel approach in 2022.Â
Our analysis covers the most used channels and channel combinations across the primary industry sectors and their year-on-year growth.

Ivan Ostojić
Chief Business Officer, Infobip