Join the African Retail Revolution

African Retail: The numbers speak for themselves

Thanks to rising connectivity and urbanization, Africa’s retail landscape is going from strength to strength.

In addition, 53 per cent of income earners on the continent is between 16 and 34 years old, representing an age group that tends to be more aware of and eager to try new products – not to mention this generation’s tech-savviness.

But what changes are we seeing in this vibrant sector?

This eBook unpacks the latest trends in five key markets on the continent: Morocco, Senegal, Nigeria, Kenya, and South Africa. It also provides general information that pertains to the continent as a whole.

It places traditional, informal, and eCommerce under the microscope and will bring you up to speed with the best CX solutions to tap into this fascinating industry.

Download this insightful read now to garner valuable insights!


% of African income earners between 16 and 34 years old


% of total household consumer goods distributed by the informal sector


% increase expected for contactless payments between 2020 and 2025