Products Hub
Simplifying the Global Complexity of Communication

Create experiences customers value to securely engage, convert, support and retain them.

See all products
Customer Engagement
Communication Channels
Platform and Connectivity
Create Memorable Customer Experiences

Solutions refined over 12 years and 40,000 customers, blending customer experience, technology and data.

 By Solution
By Industry
Your business. Just more of it.

Increase your solutions portfolio with the Infobip CPaaS and CCaaS solution. Benefit from the added value brought by our communication platform for enterprise customer engagement, authentication, and security. Amplify your customer’s digital transformation journey with Infobip.

Maximize your revenue with Infobip

We are a trusted partner in expanding business messaging, bringing new revenue and building enterprise relationships with top-notch customer experience.

Find out more
Telecom solutions
Get better by example and experience

Real-world Insights, events and case studies to learn and adapt to your needs.


Intelligent Routing

Intelligent Routing is a must-have feature when looking to digitally transform your contact center

Intelligent Routing (IR), also known as skills-based routing, is a technology used by contact centers to route customer queries that come in through voice, email, or chat channels to the agent best fit to resolve it. 

IR helps improve operational efficiency and elevate customer experience. To provide seamless customer support, it is important to route issues to the right agents and queues the first time around. If done incorrectly, it could result in disgruntled customers.  

Conversations can be routed based on the information collected about the customer, type of issue, language, and channel of contact. Through IR, the right agent will get the customers details enabling them to provide a personalized service.