What are Magic links?
Magic links are types of logins where you login into an account by clicking the link emailed to you.
They can be used as a part of a multi-factor authentication strategy.
How do magic links work?
Firstly, the site asks for the user’s email address. Then, the application generates a link with an embedded token and sends it through email. When the user opens the email and clicks on the links, he is granted access to a site or app.
“Forgot password” links and one-time passwords (OTP) work similarly to magic links.
What are the benefits of using magic links?
The main benefits of using magic links include the following:
- Easier authentication
- Speed
- Better user experience
- Zero password breaches
- Fewer customer support requests
- Simple sign-up process
What are the cons of using magic links?
Magic links limitations include:
- Ending up in the spam folder
- Dependent on email deliverability
- Secure as the user’s email account
- Limited administrator visibility
