What is MO (Mobile Originated)?
MO (Mobile Originated) specifies that a message originates from a mobile device and is delivered to another device or an application.
For example, any text from an individual’s mobile device to a brand is a Mobile Originated message.
Incoming messages can be viewed over a specialized web interface offering additional reporting and analytics abilities. Incoming messages can be forwarded to SMPP, HTTP pushes or pulls, or email. Also, they can trigger further actions – an automatic reply, opening of a support ticket, etc.
What is the difference between Mobile Originated (MO) and Mobile Terminated (MT)?
In B2C communication, Mobile Originated (MO) is a message sent to the business from a customer’s mobile phone. In contrast, Mobile Terminated (MT) is a message that originates from a brand and is delivered to consumers’ mobile devices.