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What is P2A (Person-2-Application) Messaging?

P2A (person-to-application) SMS messaging is the process of sending messages from a mobile user to an application.

The process requires the end-user to start the interaction with a business or company by sending an SMS to an application. This type of message is referred to as MO (mobile originated) and is the inverse of A2P messaging.

P2A messaging is commonly used for various TV voting campaigns, competitions, SMS lottery campaigns, subscriptions etc. With person-to-application SMS messaging, individuals can easily interact with brands, companies and service providers with text messaging providing a ubiquitous, quick and trusted route for client-business communications.