P2A (person-to-application) SMS messaging is the process of sending messages from a mobile user to an application. It is often referred to as Mobile Originated (MO). The process requires the end-user to start the interaction with a business or company by sending an SMS to an application.
P2A messaging is commonly used for various TV voting campaigns, competitions, SMS lottery campaigns, subscriptions etc. With person-to-application SMS messaging, individuals can easily interact with brands, companies and service providers with text messaging providing a ubiquitous, quick and trusted route for client-business communications.