Infobip is Enabling Mobile Identity Verification for MobiFone Vietnam
Infobip, Hanoi, Vietnam – 16-12-2019 – Infobip, a global cloud communications company and leader in omnichannel engagement is discussing with the MobiFone corporation to enable Mobile Identity for MobiFone enterprise customers in Vietnam.
Mobile Identity is a powerful and unobtrusive verification method that automatically enables businesses to authenticate the identity of a mobile subscriber or online customer and confirm in a matter of seconds that this person is who they say they are. Mobile Identity uses the mobile phone itself to verify customers’ credentials, enhancing and supplementing existing, widely-used verification tools – passwords, one-time codes and email links.
MobiFone was the first mobile network operator tolaunch in Vietnam and serves more than 30 million subscribers. The country’s smartphoneusage rates have doubled since 2014 and there are now 51 million smartphones representing over80 percent of the 15+ aged population.
The most common way to confirm user information and prevent fraud is through two-factor authentication, where users need to have something such as a mobile device and know something like a passcode or a one-time PIN that they receive over SMS or email, which they must enter to continue onto the next step. Mobile Identity removes the need for this step and instead automatically corroborates customer data with consented information provided by the mobile operator, immediately confirming user identity through various attributes, without the user needing to perform any actions other than opting into the service.
“Mobile Identity is all about protecting customers, improving user experience and increasing engagement. We couldn’t be more excited to be partnering with MobiFone, helping their enterprise customers build long-term brand loyalty and consumer trust,’’ said Milja Biondic Country Manager of Infobip in Vietnam.
Infobip powers enterprises to deliver messages across any channel, anydevice, at anytime and anywhere worldwide. Infobip’s technology createsseamless mobile interactions between businesses and people and simplifies theintegration of almost all communication capabilities. With over a decade ofindustry experience, Infobip has expanded to include 65 offices on sixcontinents offering in-house developed messaging platform with the capacity toreach over seven billion mobile devices in 190+ countries connected to over 800telecom networks. The company serves and partners with leading mobileoperators, messaging apps, banks, social networks and tech companies.