Collect insights with a WhatsApp survey

Gather valuable feedback from customers with simple and effective surveys via WhatsApp.

Customer data is incredibly valuable to the growth and success of businesses

Insights and information can be collected from browsing and purchasing history but collecting direct feedback from busy customers can prove to be more challenging.

Asking for feedback on overcrowded channels or with inconvenient surveys that force customers to switch apps and browsers is not the best way to go about collecting data.

Offer customers easy and simple surveys on their favorite chat app. With WhatsApp surveys you can reach more customers and give them a fast way to provide feedback.

Try for free

Simplify feedback surveys with WhatsApp

Businesses should be where their customers are. That’s why engaging with customers on WhatsApp will help brands offer convenience to every interaction including collecting feedback.

Pain points around feedback surveys include:

Filtering into spam messages
Switching to a new browser or app
Too many clicks
Repetitive and long surveys
Inaccurate feedback
Incomplete surveys

Improve the way you collect valuable feedback

When customers are faced with a survey that is more than a couple multiple choice questions, they view it as an inconvenience and either exit the survey or choose not to complete it. This leaves you with inaccurate data or sometimes no data at all.

WhatsApp surveys offer businesses:

Worldwide reach to connect with customers anywhere
Rich features to make answering questions simple
Automated responses to integrate surveys into a conversation
Ease-of-use by keeping everything in one chat

		OkHttpClient client = new OkHttpClient().newBuilder()
     .build();
 MediaType mediaType = MediaType.parse(“application/json”);
 RequestBody body = RequestBody.create(mediaType, “{\”from\”:\”441134960000\”,\”to\”:\”441134960001\”,\”messageId\”:\”a28dd97c-1ffb-4fcf-99f1-0b557ed381da\”,\”content\”:{\”text\”:\”Some text\”},\”callbackData\”:\”Callback data\”,\”notifyUrl\”:\”https://www.example.com/whatsapp\”}”);
 Request request = new Request.Builder()
     .url(“https://{baseUrl}/whatsapp/1/message/text”)
     .method(“POST”, body)
     .addHeader(“Authorization”, “{authorization}”)
     .addHeader(“Content-Type”, “application/json”)
     .addHeader(“Accept”, “application/json”)
     .build();
 Response response = client.newCall(request).execute();
							
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		curl -L -g -X POST ‘https://{baseUrl}/whatsapp/1/message/text’ \
 -H ‘Authorization: {authorization}’ \
 -H ‘Content-Type: application/json’ \
 -H ‘Accept: application/json’ \
 –data-raw ‘{
   “from”: “441134960000”,
   “to”: “441134960001”,
   “messageId”: “a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,
   “content”: {
     “text”: “Some text”
   },
   “callbackData”: “Callback data”,
   “notifyUrl”: “https://www.example.com/whatsapp”
 }’
							
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		{
   “from”: “441134960000”,
   “to”: “441134960001”,
   “messageId”: “a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,
   “content”: {
     “text”: “Some text”
   },
   “callbackData”: “Callback data”,
   “notifyUrl”: “https://www.example.com/whatsapp”
 }
							
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		var client = new RestClient(“https://{baseUrl}/whatsapp/1/message/text”);
 client.Timeout = -1;
 var request = new RestRequest(Method.POST);
 request.AddHeader(“Authorization”, “{authorization}”);
 request.AddHeader(“Content-Type”, “application/json”);
 request.AddHeader(“Accept”, “application/json”);
 var body = @”{“”from””:””441134960000″”,””to””:””441134960001″”,””messageId””:””a28dd97c-1ffb-4fcf-99f1-0b557ed381da””,””content””:{“”text””:””Some text””},””callbackData””:””Callback data””,””notifyUrl””:””https://www.example.com/whatsapp””}”;
 request.AddParameter(“application/json”, body,  ParameterType.RequestBody);
 IRestResponse response = client.Execute(request);
 Console.WriteLine(response.Content);
							
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		package main
 import (
     “fmt”
     “strings”
     “net/http”
     “io/ioutil”
 )
 func main() {
 <code>url := “https://%7BbaseUrl%7D/whatsapp/1/message/text” method := “POST” payload := strings.NewReader(`{“from”:”441134960000″,”to”:”441134960001″,”messageId”:”a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,”content”:{“text”:”Some text”},”callbackData”:”Callback data”,”notifyUrl”:”https://www.example.com/whatsapp”}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil {     fmt.Println(err)     return } req.Header.Add(“Authorization”, “{authorization}”) req.Header.Add(“Content-Type”, “application/json”) req.Header.Add(“Accept”, “application/json”) res, err := client.Do(req) if err != nil {     fmt.Println(err)     return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil {     fmt.Println(err)     return } fmt.Println(string(body))</code>
 }
							
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		import http.client
 import json
 conn = http.client.HTTPSConnection(“{baseUrl}”)
 payload = json.dumps({
     “from”: “441134960000”,
     “to”: “441134960001”,
     “messageId”: “a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,
     “content”: {
         “text”: “Some text”
     },
     “callbackData”: “Callback data”,
     “notifyUrl”: “https://www.example.com/whatsapp”
 })
 headers = {
     ‘Authorization’: ‘{authorization}’,
     ‘Content-Type’: ‘application/json’,
     ‘Accept’: ‘application/json’
 }
 conn.request(“POST”, “/whatsapp/1/message/text”, payload, headers)
 res = conn.getresponse()
 data = res.read()
 print(data.decode(“utf-8”))
							
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		<?php
 $curl = curl_init();
 curl_setopt_array($curl, array(
     CURLOPT_URL => ‘https://%7BbaseUrl%7D/whatsapp/1/message/text’,
     CURLOPT_RETURNTRANSFER => true,
     CURLOPT_ENCODING => ”,
     CURLOPT_MAXREDIRS => 10,
     CURLOPT_TIMEOUT => 0,
     CURLOPT_FOLLOWLOCATION => true,
     CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
     CURLOPT_CUSTOMREQUEST => ‘POST’,
     CURLOPT_POSTFIELDS =>‘{“from”:”441134960000″,”to”:”441134960001″,”messageId”:”a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,”content”:{“text”:”Some text”},”callbackData”:”Callback data”,”notifyUrl”:”https://www.example.com/whatsapp”}’,
     CURLOPT_HTTPHEADER => array(
         ‘Authorization: {authorization}’,
         ‘Content-Type: application/json’,
         ‘Accept: application/json’
     ),
 ));
 $response = curl_exec($curl);
 curl_close($curl);
 echo $response;
							
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		var settings = {
     “url”: “https://{baseUrl}/whatsapp/1/message/text”,
     “method”: “POST”,
     “timeout”: 0,
     “headers”: {
         “Authorization”: “{authorization}”,
         “Content-Type”: “application/json”,
         “Accept”: “application/json”
     },
     “data”: JSON.stringify({
         “from”: “441134960000”,
         “to”: “441134960001”,
         “messageId”: “a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,
         “content”: {
             “text”: “Some text”
         },
         “callbackData”: “Callback data”,
         “notifyUrl”: “https://www.example.com/whatsapp”
     }),
 };
 $.ajax(settings).done(function (response) {
     console.log(response);
 });
							
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		var https = require(‘follow-redirects’).https;
 var fs = require(‘fs’);
 var options = {
     ‘method’: ‘POST’,
     ‘hostname’: ‘{baseUrl}’,
     ‘path’: ‘/whatsapp/1/message/text’,
     ‘headers’: {
         ‘Authorization’: ‘{authorization}’,
         ‘Content-Type’: ‘application/json’,
         ‘Accept’: ‘application/json’
     },
     ‘maxRedirects’: 20
 };
 var req = https.request(options, function (res) {
     var chunks = [];
 <code>res.on(“data”, function (chunk) {     chunks.push(chunk); }); res.on(“end”, function (chunk) {     var body = Buffer.concat(chunks);     console.log(body.toString()); }); res.on(“error”, function (error) {     console.error(error); });</code>
 });
 var postData = JSON.stringify({
     “from”: “441134960000”,
     “to”: “441134960001”,
     “messageId”: “a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,
     “content”: {
         “text”: “Some text”
     },
     “callbackData”: “Callback data”,
     “notifyUrl”: “https://www.example.com/whatsapp”
 });
 req.write(postData);
 req.end();
							
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		require “uri”
 require “json”
 require “net/http”
 url = URI(“https://{baseUrl}/whatsapp/1/message/text”)
 https = Net::HTTP.new(url.host, url.port)
 https.use_ssl = true
 request = Net::HTTP::Post.new(url)
 request[“Authorization”] = “{authorization}”
 request[“Content-Type”] = “application/json”
 request[“Accept”] = “application/json”
 request.body = JSON.dump({
     “from”: “441134960000”,
     “to”: “441134960001”,
     “messageId”: “a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,
     “content”: {
         “text”: “Some text”
     },
     “callbackData”: “Callback data”,
     “notifyUrl”: “https://www.example.com/whatsapp”
 })
 response = https.request(request)
 puts response.read_body
							
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Integrate WhatsApp Business Platform API in an instant

Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.

Access detailed API documentation
Get 24/7 integration support
Create custom message templates

API

SDKs

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Expand your tech stack with multiple integration options

Easily implement the WhatsApp Business Platform into your existing tech stack and add on new integrations to build your B2C communication strategy.

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Learn how to create a survey on WhatsApp

Creating a survey on WhatsApp is simpler than you might think. With the right tools and information, you can craft personalized and simplified surveys that get you the data you need and save customers time and effort.

Segment your audience

Ensure you are sending the right surveys to the right people. Whether you are looking for feedback after a purchase or a customer service interaction, make sure your customers get the surveys that are applicable to them.

People CDP will help you build detailed customer profiles so you can organize your audience and store all the collected feedback in one place. Analyze insights and use them to help craft future communications with customers.

Create simple survey flows

Start with a simple message to engage the customer and ask if they are willing to provide your brand with feedback over WhatsApp. Once they confirm, use rich features such as buttons, or list messages to encourage them to respond, without having to type out any answers. You can follow up to ask them if they would like to add anything additional.

Moments, our omnichannel customer engagement solution, will make it easy for you to create a WhatsApp survey to broadcast to customers, or automatically send survey after an event or if a customer has completed an action such as purchase.

Discover our best practices for a WhatsApp survey

Get the most out of your WhatsApp surveys.

Keep it conversational

Customers get overwhelmed and often don’t complete surveys if they deem them too long. With Moments and WhatsApp, you can create flows that offer customers one question at a time, to present the survey as a conversation and not as a task they must complete.

Short and sweet

Don’t present customers will long surveys- they’ll most likely ignore your message, and you’ll lose out on some valuable feedback. Start sending shorter WhatsApp surveys that are tailored to your customer and their experience with your brand to make them more meaningful.

Use data to collect data

Pay attention to the data you’ve collected from other interactions you’ve had with customers over WhatsApp – the time of day they open the message, how often they respond and any other insights that can help you decided on the perfect moment to send a survey and get the highest responses.

Rich features

WhatsApp has a variety of message features that can help make your surveys more interesting and convenient. From reply buttons, list messages and one-character responses you can reduce the amount of effort it takes to complete a survey while still getting the feedback you need.

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Create your first survey with WhatsApp

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