Deliver real-time WhatsApp transactional messages

Send order confirmations, OTPs, and payment updates securely via Infobip’s WhatsApp Business Platform.

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Transactional notifications at scale – secure, reliable, and compliant 

WhatsApp transactional messages are real-time notifications that inform, alert, or authenticate customers based on an action they’ve taken, like placing an order, logging in, booking an appointment, or updating account details. 

These messages fall under WhatsApp’s Time-critical and Verification interaction categories, using the message-based pricing model. 

Reliable
delivery 

Make sure important information reaches customers the moment it matters. Infobip’s global network of 800+ telco connections delivers industry-leading reliability with delivery rates up to 99%.

Global compliance 

Send transactional messages across 190+ countries. Infobip automatically aligns every WhatsApp template and workflow with Meta’s policies and local regulatory requirements. 

Reduced support workload

Reduce pressure on your service teams by automating repetitive alerts and updates. Agents stay focused on high-value, complex interactions. 

Stronger customer retention

Deliver the right information at exactly the right moment. Real-time updates reduce uncertainty, prevent confusion, and improve satisfaction across the customer journey.

How businesses use WhatsApp API transactional messages 

Make sure your customers are always informed through a channel they frequently use. Build brand credibility by sending the right type of transactional messages to the right customers exactly when they need them. 

Transactional vs.
non-transactional WhatsApp messages 

Understand the difference before you send.

Time-critical/verification

  • Used for alerts, OTPs, and confirmations
  • Requires approved message templates 
  • Triggered by user actions 
  • Higher trust and engagement 

Time-critical/verification

  • Used for alerts, OTPs, and confirmations

  • Requires approved message templates 

  • Triggered by user actions 

  • Higher trust and engagement 

Marketing/promotional

  • Used for offers, reminders, or newsletters 
  • Can include promotional content 
  • Business-initiated or campaign-based 
  • Lower urgency, broader reach

Marketing/promotional

  • Used for offers, reminders, or newsletters 

  • Can include promotional content 

  • Business-initiated or campaign-based 

  • Lower urgency, broader reach

Need both? Use Infobip to automate WhatsApp transactional messages and promotional WhatsApp messages through one unified platform. 

Supporting millions of transactional messages across WhatsApp daily

Leading brands use WhatsApp to solve real challenges, from efficiency to customer engagement. 

Bolt: Used WhatsApp sign-up journey to boost driver registrations

Bolt: Used WhatsApp sign-up journey to boost driver registrations .

40%

increase in conversion rate .
Biolab: Increased number of patients and reduced costs with WhatsApp Business Platform

Biolab: Increased number of patients and reduced costs with WhatsApp Business Platform .

13.2%

increase in number of patients .

17%

reduction in operation costs .
Raiffeisenbank: WhatsApp customer service channel reduces cost per contact by 10x

Raiffeisenbank: WhatsApp customer service channel reduces cost per contact by 10x .

19%

increase in NPS .

10x

cost reduction . 










	


	

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	How to get started with sending transactional WhatsApp messages





	

	


	


	

	


	

	Easy-to-use API




	

	Quickly integrate WhatsApp Business API into any existing systems you use. Add your favorite communication channel and start sending transactional WhatsApp messages to your customers in no time.

We offer 24/7 integration support, so your transactional messages are always sent and delivered on time. Create the right message flows so your customers are updated after they complete an action or if your brand needs to broadcast a message.

	




	
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	Reliable platform




	

	Start using WhatsApp over our robust and reliable platform. No coding required with simple drag and drop options and automated workflows.

Design transactional messages with the help of our CX consultants to ensure you get the most out of every message you send. From a single dashboard you can segment audiences, craft broadcast messages, send event or behavior-based messages and offer immediate support to customers over WhatsApp.

	




	
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	Fast, secure, automated and built for businesses that need reliable communication at scale. 

	

		
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