In this report, 451 Research looks at how Infobip has evolved from a mobile messaging aggregator into a full-stack communications platform-as-a service player, positioning itself as a strong contender in this market.

According to the analyst firm, organic growth and strategic acquisitions are enabling Infobip to expand its global footprint and position itself as a global CPaaS leader. 451 Research believes the acquisition of Peerless Network should help Infobip further accelerate its expansion into the US market.

Infobip, with its full-stack CPaaS platform competes across the network, API and application layers, a key differentiator in the view of 451 Research, enabling it to provide a broad portfolio of services.

In a new report, tech analyst firm IDC says that Infobip, the global cloud communications platform provider, is well positioned to help businesses accelerate digital transformation, improve customer success, and deliver operational efficiencies.

IDC identifies Infobip’s continuous innovation, focus on growth, collaborative spirit, and customer-centric mindset as drivers of successful expansion and new avenues for growth.

Melissa Fremeijer-Holtz, IDC analyst and report author, said: “Infobip is among a few vendors that provide a true omnichannel services offering. Its focus on delivering high-quality services, co-creation, and customer success management exhibits its outside-in customer-centric attitude and thought leadership in the CPaaS market.”

“Infobip is well underway in fulfilling its vision to be the invisible force that reimagines a world of conversation. IDC applauds Infobip’s appetite for growth, focus on data, and accessibility to developers, partners, and customers, which support value creation, innovation, and exchange.”

Despite the emergence of chat apps and flash calls, mobile network operators (MNOs) consistently request A2P SMS as it is an important part of the telco environment and is in a constant state of transformation.

Hence, it is imperative for MNOs to choose an A2P vendor that not only helps them and their clients but who consistently lead the way to transformation and can identify monetization patterns for the future.

To make this decision easier, ROCCO Research surveyed over 500 MNOs for their A2P SMS Messaging Vendor Benchmarking Report 2022. And one of the most common challenges is to find the right vendor who understands their needs.

This year’s report has recognized Infobip as a leading and trusted MNO partner based upon key A2P SMS KPIs and performance.

Overall, Infobip has achieved a high rating of over 4 points in all areas – technical support, uptime performance, implementation process and types of messaging solutions.

Download the latest ROCCO Report to know:

Multicloud CPaaS is the rule and not an exception anymore. A multicloud CPaaS strategy can aid organizations in enabling resiliency, scalability, and business continuity in times of change.

CPaaS has always played key role in the digital economy focusing on enabling developers and enterprises to embed real-time communications into their mobile and web applications.

The emergence of cloud-based providers of telecom APIs such as Infobip is intertwined with that of digital-native companies including on-demand sharing economy players such as Airbnb Inc., Lyft Inc. and Uber Technologies Inc., and over-the-top messaging apps like WhatsApp and Messenger.

Multicloud can refer to a solution that a vendor makes available in multiple cloud architectures. It can also refer to an enterprise that distributes workloads across different public/private clouds to avoid over-reliance on a single public cloud provider.

In this age of digital transformation businesses have made massive investments in various communication applications. For these businesses, vendors and systems integrators must create a journey to cloud enablement that includes all of those applications. That’s where CPaaS comes in – with easy integration.

Businesses can take advantage of multiple providers for cost optimization. When evaluating a CPaaS provider businesses should consider the below:

Availability: This is directly related to coverage and deliverability. You need to check if your CPaaS provider enables your business to send messages to each and every customer globally in a reliable manner.

Price: It’s important to check the cost effectiveness of the platform and ease of integrations. The ease of integration will ensure seamless communications with existing customers and businesses won’t risk churn.

Usability: When using a multicloud strategy you should ensure that the CPaaS solution easily fits in and works with your existing platform working together should share similarities to make it easier for a business to use them productively together. Their APIs should be similar in both format and function, so developers can be productive. A CPaaS vendor who has a team of experts with the knowledge and experience to steer developers through coexistence or migration issues is invaluable.

As mainstream enterprise adoption continues to grow, the 451’s analyst report expects CPaaS to mirror key trends driving the evolution of the larger IaaS/PaaS market. 451 Research’s VotE: Cloud, Hosting & Managed Services survey shows that public clouds have become a mainstream offering in the enterprise IT toolkit, with 55% of organizations currently using IaaS/PaaS – up from 50% in 2020 – and more than two-thirds using SaaS.

While we expect that varied IT estates, including on-premises infrastructure, will remain in use for years to come, the research shows that hybrid is steadily ceding ground to multicloud as the organizing principle of digital-era IT.

Technically speaking, multicloud is second nature for CPaaS, given that vendors will typically manage a complex network of partnerships with carriers and other CPaaS vendors to ensure service reliability and connectivity. However, for businesses looking to deploy CPaaS to support their digital transformation initiatives, a multicloud approach can be instrumental for addressing challenges related to resiliency and scalability, in addition to global coverage and regional regulation requirements.

Download the report to find out how organizations looking to deploy CPaaS to support their digital transformation initiatives should investigate a multicloud approach for resiliency and scalability, in addition to global coverage and regional regulation requirements.

Omdia classifies Infobip as a leader for CPaaS, after achieving the highest ranking in four categories: business model, solution breadth, professional services, and partnerships. The report also states that Infobip is one of the more consistently high-performing vendors in the Omdia Universe, with all its category scores at 50% or above – and most within a 20% band ranging from 75% to 96%.

Infobip’s acquisition of Peerless Network will boost its presence in the US market and add complementary voice services to its portfolio, according to Raul Castanon-Martinez from 451 Research. The industry analyst firm sees the deal as further cementing Infobip’s position as a leading CPaaS provider. 451 Research forecasts total CPaaS market revenues to grow at a CAGR of 28% over the next five years.

Industry analyst firm Juniper Research has rated Infobip as the leading vendor in its latest Mobile Messaging Competitor Leaderboard report. Infobip is positioned as an Established Leader, well ahead of the other 19 vendors in the report. The report assesses mobile messaging providers based on 11 criteria, including Market Presence; Innovation; Sophistication of Messaging Platforms; Extent and Breadth of Partnerships; and Future Business Prospects.

Juniper highlights that Infobip’s plans to target developers, as evidenced by its acquisition of Shift Conference, offer an opportunity to boost the visibility of its solutions. Infobip’s purchase of OpenMarket will also help to strengthen its position in North America, a key mobile messaging market. Juniper forecasts that total mobile messaging revenue in North America will grow from $52.5 billion in 2020, to $63.7 billion in 2025.

Juniper Research has named Infobip as the leading service provider in its CPaaS Competitor Leaderboard report. The report, which compares the top 17 CPaaS vendors worldwide, positioned Infobip in the top spot due to the breadth of communications technologies supported by its platform and its network of operator partners. Juniper highlights that Infobip has traditionally been among the first to offer emerging technologies on its platform.

The report also discusses how Infobip is making inroads into fast-growing markets, for example, expanding its presence in North America through the acquisition of OpenMarket. In addition, Juniper expects Infobip to continue investing in technologies that provide crucial back-end services, enabling the collection of more granular customer information and enhancing communication with customers.

Infobip was named as a Leader in IDC’s MarketScape: Worldwide Communications Platform as a Service report for 2021, which assesses cloud communications platform vendors based on the capabilities of their product and company today, and how well their strategy aligns with future customer needs.

IDC mentions a broad portfolio, global scale and footprint as key differentiators for Infobip, and highlights that the company has a great reputation for reliability and solid round-the-clock support. Infobip’s challenge is visibility, according to IDC: it’s “one of the most widely used CPaaS you never heard about,” but the acquisition of OpenMarket will provide a major boost.

The CPaaS industry grew by over 30% year-on-year in 2020, to $5.9 billion, but IDC sees challenges for new entrants. CPaaS platforms require deep internetworking with carriers and distributed IP and cloud assets to deliver quality voice calls and messages. They also need an extensive network of developers and marketing outreach to enterprises.