Products
Messaging
Email
Solutions and Services
Key Benefits of Using Apple Messages for Business

Key Benefits of Using Apple Messages for Business

Boost your customer experience for iOS users by providing service through Safari, Maps, Siri, Apple Pay, and more. Find out how!

You know that feeling when you have an urgent issue you want to resolve, and you’re endlessly waiting for an agent to answer your call? Or worse, you’re being transferred from one agent to another?

We’ve all been there, and therefore, it’s not surprising that only 8% of customers truly believe they are receiving the best customer experience. In fact, according to PWC, 86% of consumers would pay more for a better customer experience.

Luckily, getting closer to your customers when they need you is now easier than ever with Apple Messages for Business.

Here we highlight what Apple Messages for Business are and the ways you can use them to boost your customer service.

Why it’s time to upgrade your customer service

Having a strong online presence is crucial for brands if they want to survive in today’s competitive environment.

No matter where customers make their final purchase, 63% of shopping occasions begin online.

To respond to these shifts in consumer behavior, businesses have been transforming the way they interact with their customers by moving from traditional channels to digital ones.

A business’s online presence is no longer just its website and the keywords it uses to rank on search – it’s also how easy they make it for customers to contact them and complete their journey.

What is Apple Messages for Business

Apple recently rolled out its own form of business messaging called Apple Messages for Business.

Now, not only can customers text your business, but they can also initiate a conversation through search and continue it on other Apple devices such as their iPad, Apple Watch, or Mac.

From search and support to payment and delivery – Apple Messages for Business enables you to provide customer service on a secure platform that’s familiar to all iOS users.

Now, you might be asking yourself – why should I cater to iOS users?

Well, Apple holds a 28.53% global market share of mobile devices – and in Q3-21, it led the US Smartphone market with a 58.45% market share.

And with 1.65 billion users, not having an Apple Messages for Business presence can lead to a lot of missed opportunities. Or worse, you could risk losing customers who prefer to shop exclusively from brands that offer their services on the channel.

All in all, communicating with customers through Apple Messages for Business helps you deliver a fully connected experience to a wider audience.

9 Ways Apple Messages for Business can boost your customer service

Assisting your customers can help them understand what they’re looking for and improve their overall digital experience with your brand. Here’s how communicating with customers through Apple Messages for Business can help:

  1. Make messaging a first choice: Introduce messaging as the first choice for your customers when they search for your brand through Safari, Maps, Siri, or Spotlight. By enabling the Message Suggest option, your customers will be able to reach you at any time, while you avoid an overloaded contact center.
  2. Offer an exclusive experience: Be authentic with custom messaging that will delight Apple users and turn them into your premium customers. Build a unique experience with the built-in Messages app that puts your brand in the spotlight and your customers at the frontline.
  3. Enrich your conversations: Deliver rich experiences to keep customers engaged through the entire journey. Make your messaging more exciting and visible by including images, videos, and URLs that entice customers to click and continue the conversation.
  4. Enable quick reply options: Help your customers take the next step in their purchase journey. Show them what you offer and fill in the gaps by providing a list of reply options they can choose from.
  5. Connect the entire purchasing journey: 44.5 % of online users worldwide prefer digital mobile wallets as a payment method. Make your purchasing process a part of your Apple Messages for Business conversations by offering authenticated Apple Pay options.
  6. Enhance security: Let your customers know that everything stays between the two of you with End-to-end encrypted messaging that ensures security and builds trust.
  7. Keep files organized: Share attachments that can be easily stored in your customer’s Apple wallet so they can keep them on hand.
  8. Boost engagement: Add life to your new digital channel by sharing 3D files and emojis to make your customers feel like they are right there with you.
  9. Provide additional support: Offer customers personalized service at every step of their journey by seamlessly transferring to live agents without losing context or conversation history.

Get started with Apple Messages for Business

If you want to thrive in today’s dynamic market, you must focus your efforts on your customers. Big global brands are already using Apple Messages for Business to delight their customers with an easy-to-start interactive conversation. Now that you know how simple it is to transform your customer service, don’t wait to make an impression and stand out.

Turn online queries into revenue 

With Apple Messages for Business