Tips for Improving Mobile Onboarding for Rideshare Drivers
Ridesharing apps rely on having a steady pool of drivers, which ensures their users aren’t literally left in the dark or out in the rain.
Right now, about 29 million people worldwide are driving for a variety of ridesharing apps. And with new drivers added all the time, rideshare, as well as food delivery and other on-demand apps, need to do what they can to speed up the onboarding process for new drivers.
Here are some tips on how to improve mobile onboarding for rideshare drivers.
Authentication is essential towards creating a secure experience for everyone involved in the ridesharing economy. This is an important stage that ensures your driver really is who they claim to be during signup, and especially important when they become a driver for your ridesharing business.
Typically, people signing up to be a driver for a ridesharing company will need to upload several documents – which will vary from country to country depending on local laws – but always will request a driver’s license and a valid photo ID.
This process can usually take a while to authenticate – usually hours or even days – which is not ideal for ridesharing companies or potential drivers.
Ridesharing companies want to quickly onboard new drivers, because a higher number of drivers means more customers can be serviced, faster – a crucial part of the on-demand rideshare business.
On the other hand, drivers will not want to go through a lengthy registration process – there are competing rideshare apps, after all, and convenience of use and registration will always play an important role in choosing which one they will want to work with.
This process can take seconds instead of minutes, hours, or even days. Mobile Identity can authenticate the ID of a driver by checking their phone number across mobile operator records, providing ridesharing companies with accurate and reliable identity authentication, instantly.
Instant Form Filling
Anyone wanting to become a driver for a ridesharing or other on-demand app typically needs to visit a website and fill out an application form. This crucial first step can be a drop-off point for many potential applicants.
This is especially true of the experience on mobile, from which modern users expect simplicity and practicality – not a step-by-step process of entering personal information.
Fortunately, there is a technology that can reliably take care of this with accurate information for the benefit of the rideshare business, as well as their driver.
Using Mobile Identity lets ridesharing companies populate forms using information from mobile operator databases. This instantly fills forms for potential drivers, avoiding a common pitfall for new signups. The added benefit for ridesharing companies? This information is reliable and accurate, minimizing signup errors.
By making it easier for drivers to apply, ridesharing companies can take the first step towards improving onboarding for drivers – and ensuring they have a bigger pool of service providers for peak demand times.
Improve mobile onboarding for rideshare drivers with Mobile Identity
In addition to quickly and securely authenticating driver identities in seconds instead of hours or days, as well as instantly filling forms with accurate data to accelerate the signup process, Mobile Identity provides several other benefits to ridesharing and on-demand companies.
These range from keeping users secure from online as well as real-world threats, creating a fast and convenient customer experience, to protecting your business from fraud.
Download our white paper “Mobile Authentication: The Future of Mobile Security and User Engagement” to learn more about how authentication helps ridesharing and on-demand companies improve mobile onboarding, security, and user experience.