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How Digital CX is Driving Growth for Luxury Retail

Now that luxury brands have experienced the perks of digital sales and communication, let’s deep dive into how data, hyper-personalization and digital communication is helping drive luxury’s rebound to growth and creating immersive conversational experiences with loyal customers. 

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The value of digital CX 

0%
of luxury purchases are influenced by digital interactions 
0%
of buyers have made an impulse purchase after receiving a personalized message
0%
of millennials report having positive experiences with chatbots 

The adoption of Infobip solutions has been a moment of rethinking customer interaction. No longer is it one-way customer care, but an active and conversational customer management. This was possible because Infobip immediately understood our needs with a fast, scalable and flexible solution. 

Daniele Cazzani, Head of Promo and Customer Experience, Salmoiraghi & Viganò