How Digital CX is Driving Growth for Luxury Retail

The value of digital CX 

Now that luxury brands have experienced the perks of digital sales and communication, let’s deep dive into how data, hyper-personalization and digital communication is helping drive luxury’s rebound to growth and creating immersive conversational experiences with loyal customers.

70%

of luxury purchases are influenced by digital interactions 

49%

of buyers have made an impulse purchase after receiving a personalized message

70%

of millennials report having positive experiences with chatbots 

The adoption of Infobip solutions has been a moment of rethinking customer interaction. No longer is it one-way customer care, but an active and conversational customer management. This was possible because Infobip immediately understood our needs with a fast, scalable and flexible solution. 

Daniele Cazzani

Head of Promo and Customer Experience, Salmoiraghi & Viganò

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