How Digital CX is Driving Growth for Luxury Retail
The value of digital CX
Now that luxury brands have experienced the perks of digital sales and communication, let’s deep dive into how data, hyper-personalization and digital communication is helping drive luxury’s rebound to growth and creating immersive conversational experiences with loyal customers.
70%
of luxury purchases are influenced by digital interactions
49%
of buyers have made an impulse purchase after receiving a personalized message
70%
of millennials report having positive experiences with chatbots
The adoption of Infobip solutions has been a moment of rethinking customer interaction. No longer is it one-way customer care, but an active and conversational customer management. This was possible because Infobip immediately understood our needs with a fast, scalable and flexible solution.
Daniele Cazzani
Head of Promo and Customer Experience, Salmoiraghi & Viganò
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