Gen Alpha: An Influencing Power Driving CX

Early technology adoption influences the way Gen Alpha communicates

Generation Alpha are children born after 2010, ranging from 0 to 12 years old. They are the largest generation of future consumers and are expected to have the greatest spending power in history.

  • By 2030 they will have become customers, making purchases using their own money and expecting instant, frictionless, and personalized digital customer experiences.
  • Deep dive into how gen alpha will become the most influential customer in 2030 and what they expect.

66%

own an iPad or tablet by their 5th birthday 

73%

use WhatsApp on their smartphone or tablet 

59%

have access to an effective online educational platform 

The most important thing businesses can do is change their operating models. If they can overcome organizational issues, they will see compounding value in the long term.

Adrian Benić

Chief Product Officer, Infobip

Learn how you can connect with Gen Alpha

How Gen Alpha is driving change in CX

Although it may be hard to envision the future of CX, Generation Alpha is already shaping it. Discover how Philips and Infobip are preparing for the customer of 2030.

July 15, 2022

Blog Trends and Insights

Building communications for future generations with Stem education

Powering AI conversations for the future by empowering children with Infobip and STEMwave.

June 7, 2022

Blog Education Trends and Insights

Gen Alpha: How to Win the Future Customer of 2030

Discover how omnichannel customer engagement can transform your business and prepare you for the future customer of 2030.

April 28, 2022

Blog Trends and Insights