This Gartner report explores how customer service leaders can optimize proactive engagement by selecting the right mix of messaging channels. As organizations expand beyond SMS to RCS and WhatsApp, it highlights the growing challenge of managing channel complexity while improving customer experience. The report reveals that 73% of customer journeys span multiple channels, yet proactive outreach occurs in only 23% of interactions and outlines how aligning channels to specific use cases can drive higher engagement, satisfaction and overall ROI.

Infobip has been named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard. According to the analyst firm, Infobip stands out for its wide network of mobile operator connections for RCS for Business and its extensive geographic reach, including being the first provider to launch RCS messaging across all major US telecom carriers.

This IDC PeerScape report provides insights into how CPaaS is successfully used in the hospitality and travel sector. It identifies the challenges and how to address them. A featured example discusses how Virgin Atlantic partnered with Infobip to leverage WhatsApp to encourage online check-in prior to airport arrival.  

Infobip has been named as a growth and innovation leader in the latest Frost Radar™: Communications Platform as a Service (CPaaS) report. According to Frost & Sullivan, Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform, and its ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey.

Infobip has been ranked as the number one Established Leader in the Mobile Messaging Fraud Prevention Market by analyst firm Juniper Research, scoring highest among 21 vendors based on capacity, capabilities, product offering and market positioning, according to Juniper Research.

Infobip has been awarded Frost & Sullivan’s 2025 Customer Value Leadership Recognition for its strong overall performance in the network API industry.

Find out why Infobip was recognized as a Leader for the third time in the 2025 Gartner® Magic Quadrant™ for CPaaS, and positioned furthest for Vision.

Omdia has ranked Infobip as a Leader in its CPaaS Universe report 2025 for the third time. Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos.

Juniper Research has ranked Infobip, the global communications platform, as an Established Leader in its 2025 Conversational AI Leaderboard.

Infobip has been named a Leader in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment.

For entertainment brands operating across APAC's fragmented markets, staying connected with guests after they walk out the door is the real challenge. Learn how Timezone partners with Infobip to deliver localized, real-time messaging that turns every store visit into an ongoing customer relationship.

Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement. 

Infobip's Chief Innovation Officer and Chief Product Officer on 20 years of customer-driven innovation, from SMS infrastructure to AI-powered agent experiences.

See how Mandiri Solution is transforming citizen and customer engagement across government, finance, and education in APAC through AI and omnichannel experiences.

Discover the data behind why SMS remains one of the most powerful and effective tools in modern marketing.

Infobip's Partner Connect Program gives agencies, systems integrators, ISVs, and telcos a dedicated track, tailored support, and the global infrastructure to grow.

Explore the most updated WhatsApp statistics, covering global usage, engagement, demographics, and business adoption trends for 2026. 

Dive into the transformative potential of virtual assistants in the travel industry, including the use cases that they are ideal for, and how to create your own.

Looking for a career at a global tech company where you can progress? Marija Sivački's story from Senior Product Manager to Product Director, proves Infobip makes it possible.

Being locked out of an account or prevented from making a transaction because you can't receive a verification message can be frustrating! Find out how to avoid this CX disaster.