This Gartner report explores how customer service leaders can optimize proactive engagement by selecting the right mix of messaging channels. As organizations expand beyond SMS to RCS and WhatsApp, it highlights the growing challenge of managing channel complexity while improving customer experience. The report reveals that 73% of customer journeys span multiple channels, yet proactive outreach occurs in only 23% of interactions and outlines how aligning channels to specific use cases can drive higher engagement, satisfaction and overall ROI.

Infobip has been named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard. According to the analyst firm, Infobip stands out for its wide network of mobile operator connections for RCS for Business and its extensive geographic reach, including being the first provider to launch RCS messaging across all major US telecom carriers.

This IDC PeerScape report provides insights into how CPaaS is successfully used in the hospitality and travel sector. It identifies the challenges and how to address them. A featured example discusses how Virgin Atlantic partnered with Infobip to leverage WhatsApp to encourage online check-in prior to airport arrival.  

Infobip has been named as a growth and innovation leader in the latest Frost Radar™: Communications Platform as a Service (CPaaS) report. According to Frost & Sullivan, Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform, and its ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey.

Infobip has been ranked as the number one Established Leader in the Mobile Messaging Fraud Prevention Market by analyst firm Juniper Research, scoring highest among 21 vendors based on capacity, capabilities, product offering and market positioning, according to Juniper Research.

Infobip has been awarded Frost & Sullivan’s 2025 Customer Value Leadership Recognition for its strong overall performance in the network API industry.

Find out why Infobip was recognized as a Leader for the third time in the 2025 Gartner® Magic Quadrant™ for CPaaS, and positioned furthest for Vision.

Omdia has ranked Infobip as a Leader in its CPaaS Universe report 2025 for the third time. Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos.

Juniper Research has ranked Infobip, the global communications platform, as an Established Leader in its 2025 Conversational AI Leaderboard.

Infobip has been named a Leader in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment.

Conversational AI design is the difference between an agent customers trust and one they abandon. Here's how to get it right – with real results from LAQO's WhatsApp AI agent.

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

Customer service chatbots automate support queries, reduce ticket volume, and escalate to AI agents or humans when needed. Explore how each tier of AI works, what capabilities actually matter when choosing a platform, and how companies are measuring real results in 2026.

Compare the best email APIs for transactional sending, enterprise compliance, and multi-channel communication.

The B2B event industry has a communication problem. It sends emails delegates do not open, builds apps they do not download, and hangs signage they walk past. Then the event ends, and the conversation stops entirely.

Everything you need to know about creating a chatbot for Facebook Messenger, including the unique Messenger benefits you can tap into, and step-by-step instructions on how to build your own chatbot with no coding knowledge required.

Use this quick AI readiness checklist to see if your customer communications are ready for scalable AI across channels, data, automation, and integration.

Discover the CX Maturity framework and what it can tell you about the effectiveness of your customer journeys and potential for growth.

Level up your AI and machine learning knowledge in 2026 with our curated list of the best free courses and resources available on the web.

Learn what's new in RCS 4.0 and what it can mean for your CX strategy. Dynamic communication with video call options can change the game for brands.