What is click-to-WhatsApp?
Click-to-WhatsApp is a feature introduced by WhatsApp which enables businesses to publish ads on Facebook and Instagram.
It also allows customers to click and be transferred to a WhatsApp chat with a live agent or chatbot.
How do click-to-WhatsApp ads work?
When a business activates the click-to-WhatsApp feature for specific posts on Facebook and Instagram, a call-to-action (CTA) button that reads ˝Send Message˝, along with the WhatsApp logo, will appear at the bottom of those posts. When people click the CTA button, they will be redirected to WhatsApp, where a new conversation thread will begin with the business. Then a live agent or chatbot can greet them to start a conversation and provide support.