It allows them to implement SMS, Voice or other messaging capabilities without developing their own communication solutions.
CPaaS functionalities can be leveraged simply, avoiding unnecessary hardware investments, with API integration. Apart from the technical integration companies also benefit from go-to-market partnership, go-to-market strategy, sales expertise and client onboarding and customer support.
Using a CPaaS offers many advantages to companies of all sizes. It saves money and time because companies no longer need to invest into developing their own solutions, allowing resources to be spent on developing the core business.
How to pick a CPaaS provider?
When looking for a CPaaS provider it’s important to review the market for recommendations and reviews and consult authorities in the industry for their input.
In the CPaaS space, Omdia, is the leading research and advisory group within the technology industry. Their report for 2022 lists the top providers of CPaaS solutions, including Infobip as a ‘leader’.
