Communications Platform-as-a-Service (CPaaS) refers to a cloud-based platform that provides the ability to developers to add communication services to their applications. It allows them to implement SMS, Voice or other messaging capabilities without developing their own communication solutions.
CPaaS functionalities can be leveraged simply, avoiding unnecessary hardware investments, with API integration. Apart from the technical integration companies also benefit from go-to-market partnership, go-to-market strategy, sales expertise and client onboarding and customer support.
Using a CPaaS offers many advantages to companies of all sizes. It saves money and time because companies no longer need to invest into developing their own solutions, allowing resources to be spent on developing the core business.