MMS MARKETING GUIDE

We’ve covered the basics of MMS and why it’s beneficial to your marketing strategy, but let’s uncover the features that make MMS stand out as more than just “SMS with pictures”.

MMS lets you attach your brand name to every message. Instead of displaying just an ordinary phone number, your customers can see the name and logo of your brand which lets them know that the message is coming from a trusted source. The best part is there are no technical requirements on your side or the customer’s side.  

We’ve all seen them in emails, but did you know that you can add subject lines to your MMS messages? They quickly grab the reader’s attention and give them an idea of what to expect from the full text. A well-written, catchy subject line can even result in 12% higher open rates and 75% higher click-through rates.

With MMS, you can place expiry dates on your messages which is essentially an auto-destruct feature. When you give your customers a sense of urgency, they are more likely to engage with your campaign because they know that time is running out.  

Sending links via SMS is nothing new, but an MMS with great visuals makes the links more clickable. The accompanying image or video thumbnail creates a more appealing message which increases engagement between your customers and your brand.