Infobip Announces Mobile Identity Partnership in India with Bharti Airtel and Vodafone Idea

Content Marketing Team Lead

Zoha Tapia

Content Marketing Team Lead

Infobip Group: London UK and Mumbai India, April 8, 2021 – Infobip, a leading CPaaS and telco service provider announced today it is partnering with Bharti Airtel and Vodafone Idea to provide Mobile Identity services to enterprises and technology companies.

Mobile Identity uses mobile operators’ subscriber data to verify and authenticate mobile users through their mobile numbers without the need for them to take additional steps for a smoother more frictionless customer experience. The service addresses the needs of enterprises looking to speed up the introduction of new services in a way that encourages quicker uptake by digital-savvy users who in turn are looking for secure but seamless experiences. Industries with a pronounced need for this type of user-friendly authentication service include banks and fintech companies, retailers and e-commerce firms, social networks, streaming and cloud service providers, and many more.

The partnership between Infobip and India’s two leading mobile operators will initially offer the Silent Mobile Verification (SMV) service, which allows quick mobile number verification when installing an app or logging in to an account. SMV is implemented as a background process imperceptible to the user, with no need for the user to wait for a one-time PIN via SMS or a verification call, cutting down on the time needed and improving user experience. The roadmap includes adding a number of more elaborate anti-fraud and security use cases and services to better serve an increasingly digitized Indian market.

“Mobile Identity is one of our crucial projects and I cannot stress enough the importance of this partnership in such a strategic market for Infobip. Partnering with Bharti Airtel and Vodafone Idea gives us coverage of over half of the country’s mobile user base, which is essential for a further push in expanding emerging authentication solutions as digital transformation accelerates, worldwide and in India” – said Silvio Kutic, founder and CEO of Infobip.

Infobip and the GSMA jointly approached Indian mobile operators as part of the GSMA Identity Revenue Acceleration Initiative, where Infobip is a trusted partner for Mobile Identity solutions.

“We’re delighted to see this collaboration between Infobip and Mobile Operators in India to scale and launch new innovative Mobile Identity services. India’s digital sector is growing at an astounding rate, and engagement in the digital world depends on trust; Mobile operator products are key to this growth. There is a huge opportunity in this market for companies to provide direct, fast, and safe anti-fraud solutions to protect consumers” – said Richard Cockle, Head of Digital Identity, IoT at GSMA.

The COVID-19 pandemic has highlighted the need for security and anti-fraud solutions that meet the demands of mobile users for both data protection and user experience. Mobile Identity perfectly fits this paradigm, relieving the users of unnecessary steps in account creation or login, online purchase or other types of transaction. Rather, verification takes place in the background and takes less time which is also important for a superior digital experience.

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile Presenting a standardized product offering to the market devices and ‘things’ in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators. 

Media Contacts:

Sudhish Sitaram, Head of Marketing India, InfobipValue 360 India

Apr 8th, 2021
3 min read
Content Marketing Team Lead

Zoha Tapia

Content Marketing Team Lead