Boost sales and ROI with promotional messages on WhatsApp

Promote your products and services on WhatsApp to get better visibility and maximize your investment in your customers’ favorite chat app.

Send promotional messages on WhatsApp Business Platform

Expand your WhatsApp use cases beyond transactional and support scenarios. Your business can now send marketing and sales messages on the world’s most popular chat app. Be where your customers are and promote and sell your products via WhatsApp.

2 bn


1 bn

daily active users

100 bn

messages sent per day

Connect with customers of any demographic and background, all over the world with WhatsApp and Infobip solutions. By adding WhatsApp promotional messages to your marketing strategy, you can improve conversions, boost engagement and increase customer satisfaction by communicating with customers the way they want.

Elevate your marketing strategy with promotional messages

Brands can get creative when creating broadcast campaigns for promotions or personalized discounts and messages. Once a customer opts in to receive promotional messages from brands on WhatsApp, you can start building promotional messages that stand out in your customers’ inbox. Boost sales by promoting products via WhatsApp and offer customers the chance to browse products via WhatsApp.

Send the right promotions to the right people and improve the customer journey on a single channel

Send customers:

  • Coupons
  • Discount codes
  • Limited time offers
  • New product lists
  • Exclusive first looks
  • Sales and re-stocked items

Connect with eCommerce customers on WhatsApp

With WhatsApp promotional messages, your brand can create unique and creative marketing campaigns that fit your eCommerce needs. Connect with customers on WhatsApp and offer convenient and easily accessible discounts, coupons, and product details in a single conversation.

Save customers the time and effort of switching between WhatsApp to an app or external website. Now customers can shop on WhatsApp, explore product details, inquire about promotional offers, and order products within one conversation.

Here are some popular ways eCommerce companies utilize WhatsApp for promotional messages:

Showcase products

Use WhatsApp to get the best visibility and promote new products to customers worldwide. Now you can send marketing campaigns for new products, offer product details right in the chat app, and allow the customer to place an order to speed up the shopping journey and increase conversions.

Offer loyalty rewards

Let your customers know you value them. Send offers and discounts associated with their loyalty status over WhatsApp to encourage them to make purchases and use the points sooner rather than later.

Offer limited-time deals

WhatsApp promotional messages are ideal for time sensitive campaigns. One billion WhatsApp users check the app daily, which means your promotional messages get the visibility they need to succeed. You can send follow up messages for urgency and ensure your customers don’t forget about your limited time offers.

Send holiday discounts

Make sure your shopping season messages don’t get lost in the mix of holiday marketing emails. WhatsApp promotional messages help your holiday promotional messages stand out and make it easier for customers to take advantage of offers before they expire.

Offer special occasion promotions

Create personalized message flows for special occasions. Birthdays, anniversaries and any other special date that is significant to your customer can be a great opportunity to send promotional messages to show you value their business.

Reduce abandoned cart rates

Event-triggered promotional messages can help you reduce the rate of abandoned carts. Send time-sensitive promotional messages with discounts to encourage a purchase before the items in their cart are removed.

Suggest products customers might like

After customers complete a purchase, follow up by sending other items they might like or that are related to their browsing history and purchases. You can send product lists with details and information to make exploring your products easier than ever.

Go farther with a WhatsApp chatbot

Take your promotional messages to the next level by allowing customers to interact with an always-on chatbot. By creating a shopping assistant on WhatsApp, you can guide customers through their entire shopping journey, promote products and increase sales all at lowered costs.

A WhatsApp chatbot can help you:

  • Automate sales interactions
  • Lighten the workload for live agents
  • Instantly answer FAQs
  • Fast and personalized messaging
  • Offer always-available sales information and support

When a customer needs more detailed help or would like to speak to an agent, the intelligent chatbot can quickly transfer them to an employee who will take over the conversation where it was left off. There’s no need for repeating issues or questions as the chatbot and live agent are in sync and offer elevated support.

Integrate WhatsApp Business Platform API in an instant

Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.

  • Access detailed API documentation
  • Get 24/7 integration support
  • Create custom message templates

Discover the tools you need to promote products on WhatsApp

Infobip solutions help you elevate your promotional messages. With our cx consultancy and support services you will create ideal promotional message flows allowing you to sell and advertise products on WhatsApp.

Customer Data Platform

Collect user data and insights in one place. People CDP allows you to create detailed profiles and personas, segment customers and analyze important information in order to send the right promotional messages to the right customers. Get to know your shoppers and offer them personalized and engaging experiences to boost their satisfaction.

Omnichannel Customer Engagement Solution

Create event or behavior triggered message flows that send personalized promotions to customers at the right time. Design engaging campaigns with drag and drop features and no coding required. With user-friendly features, scalability and personalization capabilities, Moments will help you get the most out of WhatsApp promotional messages.

Chatbot Building Platform

Creating a chatbot to help guide customers through their shopping journey on WhatsApp will help your business get the most out of your WhatsApp investment. Create the perfect shopping assistant and easily adjust the chatbot based on customer insights as your business evolves. Increase the productivity of live agents by directing customers to self-service menus in response to your promotional messages.

Cloud Contact Center

Agents can have a full view of customer conversations, past promotional messages they have received and can interact with shoppers easily over WhatsApp. Customers never have to leave the WhatsApp conversation to get sales support, or their questions answered with Conversations.

Discover the benefits of WhatsApp promotional messages

Reach more customers

WhatsApp has over 2 billion users worldwide, making it the most widely used chat app in the world. Connect with more customers and expand your WhatsApp channel to include promotional messages that offer better interactions to more users.

Familiarity and convenience

Customers love to use WhatsApp. It’s how they communicate with family and friends, so they are active on the app often. Sending promotional messages on WhatsApp gives your marketing efforts better visibility and ensures customers can easily navigate their shopping journey.

Dynamic message features

WhatsApp offers a variety of dynamic message types that help elevate your promotional messages. Choose from add to cart and order buttons, list messages, product messages and more to showcase your products and offer all the information customers need in a single conversation.

Instant support

If a customer wants to know more about the promotional message they received, they can instantly interact with a live agent or WhatsApp chatbot. Customers can get the answers they are looking for with friction-free interactions over WhatsApp.

Try for free

Start sending promotional messages over WhatsApp