Mobile misuse can have serious consequences – from ruining a MNO’s and brand’s reputation to account takeover and identity theft. It’s important to understand the emerging threats posed by robocalls, spam SMS, and traffic inflation, and their potential implications.

Fraudulent activities using digital channels and mobile communications can have major ramifications for enterprises, mobile network operators, and customers alike. From the financial scare of identity theft to false messages that might be ignored, the consequences can cost organizations greatly in lost revenue and customer follow-up calls; while mobile network operators may suffer reduced completed call rates or investigating customer cases. It is clear that trust and secure communication are essential in order to create positive experiences across the ecosystem––from organizations, providers to tech vendors. Working together, we have a unique opportunity to make this happen.

451 Research’s latest Market Insight Report shows that the use of A2P communications is going to grow, especially with the rise of digital channel adoptions. With this businesses will invest in more use cases over A2P channels and MNO’s will need to diversify their channel portfolio from SMS and Voice to rich messaging apps such as RCS, WhatsApp, Messenger etc.

Consumers are familiar with the different forms of malicious messaging that have been flooding their inboxes and phones – from bulk, unsolicited campaigns to targeted phishing attempts. While spam is broadly defined as any unsolicited message, phishing takes it further by aiming to extract sensitive personal information, incur costs and spread malicious software. It is highly important for individuals and businesses alike to stay aware of these tactics in order to protect themselves from potential danger.

Consumer trust is vital for brand and MNO reputation. To achieve that both MNOs and brands need to be aware of the:

The latest Market Insight Report by 451 Research touches upon these topics and provides an insight into the A2P messaging ecosystem. Download the report today!

In this report, 451 Research looks at how Infobip has evolved from a mobile messaging aggregator into a full-stack communications platform-as-a service player, positioning itself as a strong contender in this market.

According to the analyst firm, organic growth and strategic acquisitions are enabling Infobip to expand its global footprint and position itself as a global CPaaS leader. 451 Research believes the acquisition of Peerless Network should help Infobip further accelerate its expansion into the US market.

Infobip, with its full-stack CPaaS platform competes across the network, API and application layers, a key differentiator in the view of 451 Research, enabling it to provide a broad portfolio of services.

Multicloud CPaaS is the rule and not an exception anymore. A multicloud CPaaS strategy can aid organizations in enabling resiliency, scalability, and business continuity in times of change.

CPaaS has always played key role in the digital economy focusing on enabling developers and enterprises to embed real-time communications into their mobile and web applications.

The emergence of cloud-based providers of telecom APIs such as Infobip is intertwined with that of digital-native companies including on-demand sharing economy players such as Airbnb Inc., Lyft Inc. and Uber Technologies Inc., and over-the-top messaging apps like WhatsApp and Messenger.

Multicloud can refer to a solution that a vendor makes available in multiple cloud architectures. It can also refer to an enterprise that distributes workloads across different public/private clouds to avoid over-reliance on a single public cloud provider.

In this age of digital transformation businesses have made massive investments in various communication applications. For these businesses, vendors and systems integrators must create a journey to cloud enablement that includes all of those applications. That’s where CPaaS comes in – with easy integration.

Businesses can take advantage of multiple providers for cost optimization. When evaluating a CPaaS provider businesses should consider the below:

Availability: This is directly related to coverage and deliverability. You need to check if your CPaaS provider enables your business to send messages to each and every customer globally in a reliable manner.

Price: It’s important to check the cost effectiveness of the platform and ease of integrations. The ease of integration will ensure seamless communications with existing customers and businesses won’t risk churn.

Usability: When using a multicloud strategy you should ensure that the CPaaS solution easily fits in and works with your existing platform working together should share similarities to make it easier for a business to use them productively together. Their APIs should be similar in both format and function, so developers can be productive. A CPaaS vendor who has a team of experts with the knowledge and experience to steer developers through coexistence or migration issues is invaluable.

As mainstream enterprise adoption continues to grow, the 451’s analyst report expects CPaaS to mirror key trends driving the evolution of the larger IaaS/PaaS market. 451 Research’s VotE: Cloud, Hosting & Managed Services survey shows that public clouds have become a mainstream offering in the enterprise IT toolkit, with 55% of organizations currently using IaaS/PaaS – up from 50% in 2020 – and more than two-thirds using SaaS.

While we expect that varied IT estates, including on-premises infrastructure, will remain in use for years to come, the research shows that hybrid is steadily ceding ground to multicloud as the organizing principle of digital-era IT.

Technically speaking, multicloud is second nature for CPaaS, given that vendors will typically manage a complex network of partnerships with carriers and other CPaaS vendors to ensure service reliability and connectivity. However, for businesses looking to deploy CPaaS to support their digital transformation initiatives, a multicloud approach can be instrumental for addressing challenges related to resiliency and scalability, in addition to global coverage and regional regulation requirements.

Download the report to find out how organizations looking to deploy CPaaS to support their digital transformation initiatives should investigate a multicloud approach for resiliency and scalability, in addition to global coverage and regional regulation requirements.