Free chatbot templates: Ready to launch in minutes

Read on to learn more about chatbot templates: benefits, usage, and best practices for seamless integration. 

If you’re looking for a faster, more efficient way to build and launch chatbots, you’ve come to the right place. Templates are your key to creating chatbots quickly, that still yield great results.  

Let’s dive right in and breakdown:

What is a chatbot template?

Chatbot templates are ready-made chatbots that are designed to address common business needs. They can be customized to help businesses develop specific and more complex conversation flows with customers. 

To kick-start your chatbot development, you’ll need a chatbot building platform – one like Answers will do.  

Answers enables you to design and deploy entire conversational chatbot journeys – but not everyone has the time to start this process from scratch.

This is why we added templates to Answers, since they help our clients add chatbots to their customer journeys faster than ever before.

What are the benefits of using a chatbot template?

In addition to quick deployment, there are a few key benefits to businesses using chatbot templates, including:

  • Quicker onboarding: Chatbot templates help flatten the learning curve and let builders focus on important, commonly used features. Templates also act as an instructional tool, giving chatbot developers helpful blueprints to guide them.
  • Faster deployment: Developers slash deployment times by avoiding repetitive work and using templates for more common dialog scenarios. 
  • Expanding use cases: Templates lower the entry barrier for chatbots that can handle more use cases and automate business processes.

Chatbots with free templates

Chatbot templates serve some of the most common needs for businesses of all sizes. And thanks to the customizability of these templates, they can help address both broader as well as more focused business requirements. 

Here are some chatbot templates businesses can use to quickly deploy their own chatbots: 

// Templates for a customer service chatbot

Customer service chatbots are a sure way to boost satisfaction and improve KPIs like time to resolution – one of the biggest pain points for customers. 

Quickly satisfy customer queries about basic business information while simultaneously easing the burden on human agents – allowing them to deal with more pressing customer service issues. 

Available on:

WhatsApp and Live Chat  


English, Spanish, Portuguese 

This template sets up a flow from the initial welcome message, where you can introduce your chatbot and edit the messages accordingly, to a list of customer service options that customers can choose from to resolve their simple queries.

customer service chatbot template welcome message
customer service chatbot template

This chatbot template provides you with ready to use message flows for:

  • FAQs
  • Resolve simple issues
  • Share information about your company and services 
  • Collect product inquiries 

// Advanced customer service chatbot templates

Sometimes businesses have more complex use cases. For this reason, we’ve developed advanced customer service chatbot templates with more intricate elements. These include coding and connecting via API to external systems such as booking systems that help check for available timeslots. 

In addition to standard customer service chatbot templates, using advanced customer service chatbot templates allows businesses to add these use cases to their chatbot menu: 

  • Enable customers to make reservations
  • Connect with an agent to provide additional support 
advanced customer service chatbot template

// Lead generation chatbot templates

Chatbots can be used earlier in the customer journey to generate and nurture leads. 

Lead generation chatbot templates should be used with a customer data platform to store information and help you target potential customers with personalized communication relevant to their interests. Collect information and answer their queries on first contact with your website or app.

Available on:

Live Chat  


English, Spanish, Portuguese 

Using lead generation chatbot templates, businesses can:

  • Present customers with products and services 
  • Collect customer contact information 
  • Collect product inquiries

Test out the Lead Generation chatbot template. Remember, the text and flow are editable so you can make appropriate changes and ensure all the messages are in-line with your products, branding, and services.

Lead generation chatbot template

// Appointment booking chatbot templates

Appointment booking chatbot templates are specifically designed to automate the process of scheduling appointments and reservations. 

When combined with a customer data platform, using this type of template allows businesses to collect and store customer interest in products and services, as well as let customers choose a preferred time and date.

Once a date has been chosen, appointment booking chatbots using this template will send a reservation confirmation. 

Available on:




Appointment booking chatbot template

// Templates for retail chatbots

Customer experience means a whole lot to shoppers. Retailers and eCommerce brands that can offer fast, efficient, and relevant interactions can stay ahead of their competitors and nurture more loyal customers. 

A retail chatbot can help streamline processes, cut costs, and offer more efficient customer support- and a template can help you get those results even faster.  

Available on:




Try out our retail chatbot template that includes communication for these common retail use cases that you can include in your main menu: 

  • Letting customers order products
  • Showing customers suggested products 
  • Helping customers with returns 
  • Access order information and order history 
Retail chabot template main menu

Combining your retail chatbot with a customer data platform will allow you to collect information on customer behavior, preferences, and other data from interactions. That means you can easily provide relevant product suggestions and personalized communication to improve their overall experience.

How to build a chatbot with templates

For more details, consult the Infobip technical documentation, here

Best practices for using chatbot templates

When using chatbot templates for your business, we recommend following some tried and tested best practices.

Rename your chatbot 

It’s highly recommended to rename your chatbot. This will make it easier to keep your chatbots organized by purpose or use case down the road. 

You don’t want to spend hours editing and perfecting a chatbot only to discover you were working on the wrong one. 

Customize your chatbot 

This is the most important step when using templates. For example, you want to add a welcome message that speaks in your brand’s voice to help create an instant, positive impression on customers. Additionally, when adding menu items, add products and services from your own business’ catalogue. 

When making changes, keep in mind existing elements. For example, when adding a new item – if the existing menu items have icons, then take care to add an icon for the new item, as well. The same goes for list elements and creating new branches for user inputs as well as associated dialog. If you delete one element, make sure you delete everything associated with that element.

And again – whenever you make changes, test your chatbot using the simulator function to ensure that it is error-free. 

Promote your chatbot

You want to get your customers to start chatting with you instead of calling. For this to happen, you need to promote your chatbot. 

Create as many entry points as possible to get customers starting conversations with you. 

A good place to start is on social media, where you can add click-to-chat ads on your social media pages that lead to your WhatsApp chatbot for example.

Example of click-to-whatsapp ad and chatbot

Next, you should definitely add a widget on your website so customers can easily find your chatbot. 

If you have a newsletter, you can use that to raise awareness about your chatbot, and don’t forget to add QR codes, too. 

Interested in SMS chatbots and templates?

Check out our blogs on how to build an SMS chatbot, and easy templates that can help you get started!

Ready to use your first chatbot template?

Chatbot templates are a fast and easy way for businesses of any size to add chatbot capabilities to their operation. The benefits of adding chatbots are well known – including improved customer service, CSAT, cost optimization, faster conversions etc. 

By using a customizable template, businesses can quickly launch branded chatbots and reap all the benefits of enhanced customer experiences. 

Start building your own chatbot with Answers – for free!

Explore our chatbot building platform Answers and start developing your own chatbot, quickly, with chatbot templates. 

Try for free

Learn more about building chatbots on different messaging channels:

Mar 18th, 2024
7 min read