Product updates: Improved conversion rate, increased customer engagement, and enhanced user experience

Senior Content Marketing Specialist

Martina Ivanović

Senior Content Marketing Specialist

Halloween is just around the corner, but don’t worry, we don’t want to scare you. Instead, check out how you can leverage our recent product updates to improve your business and scare your competition:

WhatsApp Business Platform: Reach Tier 4 in only three days

If you didn’t know, WhatsApp has four messaging limit levels:

  • Tier 1: 1K business-initiated conversations with unique customers in a rolling 24-hour period.
  • Tier 2: 10K business-initiated conversations with unique customers in a rolling 24-hour period.
  • Tier 3: 100K business-initiated conversations with unique customers in a rolling 24-hour period.
  • Tier 4: An unlimited number of business-initiated conversations in a rolling 24-hour period.

Until recently, businesses would need to wait seven days to reach Tier 4 messaging limits, but now WhatsApp’s reduced the wait time globally to three days. This enables you to send more traffic, faster.

Product Messages on Cloud

Product Messages are now available on Cloud API. These are free-form message types and can be sent within a 24-hour customer care window and can help showcase your product portfolio, enable orders via WhatsApp, as well as increase the number of conversational commerce use cases.

New verticals

WhatsApp Business Platform upgraded its Commerce policy to accommodate business types that were previously restricted by it – giving them access to WhatsApp onboarding starting October 25, 2022.

These new industry verticals include:

  • Pharmacies and Drugstores
  • Digital Services and Subscriptions
  • Supplements
  • Animals (pet adoption, livestock, and raw products, but excluding the sale of pets and other non-livestock animals).

Template Pausing

Templates that are perceived as spam to customers will now be paused for three hours. During that time, you can edit the template content or reshape the target audience. This will help you prevent lowering your sender quality rating and messaging limit.

Additional phone numbers

Once you complete your business verification, you will immediately be able to add additional phone numbers and start having 250 conversations per day with each number. Once WhatsApp reviews and approves your display name, your daily conversation limit will automatically increase to 1,000 – making it easier to test and onboard faster.

Display name for non-verified senders

Finally, instead of the phone number, your display name will be shown in chat lists, chat screens, and contact views for any customer that has not added your phone number, even if your Official Business Account process is not complete. This feature will help you increase visibility and build credibility when sending messages.

Moments: Improve your user experience

Improve data security with SFTP

You can integrate Flow using .csv files via the SFTP server in a secure, timely, and simple manner. Connect Moments with your server, and SFTP Connector will scan the target folder on the customer’s server (every three minutes) and add any new files to the target flow – improving data security and enhancing file management.

New Email Editor features to enhance your messages

Hover Image is a new interactive feature that enables you to add another picture over the base picture in an email. For example, a retailer sells supplements and sends promotional offers to a targeted group of customers via email. A hover image can be included to show the nutritional value label that is usually written on the back of a bottle when a customer hovers over the main image of the supplement.

Message Preview has also been added to our Email Editor, which enables marketers to preview how a message will look, make any necessary last-minute edits, test placeholder values, and avoid errors.

New templates for Mobile Push users

In July, we presented three new templates to help you increase customer satisfaction. This month we wanted to focus on helping you increase engagement. Therefore, we added Products Reminder and Abandoned Cart reminder templates that make it easier for you to set up automated push notifications. This will help re-engage customers and remind them to complete their purchases, ultimately increasing your mobile app conversion rates and revenue.

People CDP: Get to know your customer with our Event Export API

Do you want your data to be more structured and detailed? Our Event Export API enables you to leverage activity data from People CDP to use advanced analytics, user journey mapping, and activation in external applications.

To get started, integrate Infobip SDK (Mobile or People CDP Web SDK) to track users’ activity as People CDP events. Event Exports API then extracts those events to a cloud storage location (Amazon S3), where this data will be fed into another tool for further analysis.

Email: Improve the way you manage your IPs

Our new API endpoint allows you to assign, remove, and manage IP addresses per domain.

Now, you can save time by accessing all your dedicated IPs and managing them independently::

  • Set up IP on a domain, change it, and fully control every email and its IP sending
  • Handle IP reputation better by manually setting up IP via the domain.

Voice & Video: Find relevant call logs faster on Calls API

For those scenarios where you need to find previous call recordings, we have introduced two new API methods to help you check conference history:

  • /calls/1/conferences/history
  • /calls/1/conferences/conferenceld/history.

These methods enable you to easily search the history of previous conferences, including their associated duration, participant joining sequence, related recording activity, and error codes. Also, if you need to revisit previous voice interactions, you can efficiently locate relevant call logs, which is ideal for customer service use cases.

Maximum call and conference duration

There’s now an additional API method that defines the maximum call or conference duration. When you create a new call log or conference room, a new parameter (maxDuration) will determine the maximum duration. The call will be disconnected, or the conference will terminate when the time limit is reached. Calls API is ideal for scenarios where calls should not progress over a certain period, such as paid research calls. Moreover, it helps to protect you from calls where end-users do not hang up after a prolonged period.

Say action in conferences

Our new ‘say’ action for conferences enables you to play text-to-speech (TTS) to all participants at once in any conference room. The biggest advantage is that you can notify waiting participants in a call that the host is on their way, that the session will be recorded, or simply play a welcome message.

Update to recording events

We’ve introduced clearer event notifications for our customers. Due to CONFERENCE_RECORDING_STOPPED and CONFERENCE_RECORDING_READY, developers have better visibility when a recording has stopped, and when it is ready for downloading. While recording a conference, it is possible that all participants’ recordings are fine except for one. This can happen if a participant only stays for a second before leaving. To help identify such cases, we added PARTICIPANT_RECORDING_FAILED.

Dive into more product updates

Read Release Note
Oct 26th, 2022
5 min read
Senior Content Marketing Specialist

Martina Ivanović

Senior Content Marketing Specialist