WhatsApp Business Platform pricing
If you’re looking to engage with customers globally or locally over the WhatsApp Business Platform, find the best package based on the conversation type and your business requirements.
Pay as you go calculator
WhatsApp is charged per message. Each type of message template and free-form message has its price.
Start a chat by sending a pre-registered message template or continue a conversation another WhatsApp user has initiated by responding to their questions with free-form messages within a 24-hour response window, also known as a customer service window.
A conversation is a 24-hour message thread with your customer and is charged when your message is delivered. Conversations are divided into 4 or 5 categories that reflect the key use cases.
Utility
Inform customers about ongoing transactions, including post-purchase notifications and regular updates on billing statements.
Authentication
Enable businesses to authenticate users with one-time passcodes (OTP), used for login, account verification, or account recovery.
Authentication – international
Sending an authentication template internationally may be subject to an international rate based on the recipient’s country and your business’s primary location.
Marketing
Include promotions or offers, informational updates, or invitations for customers to respond or take action. A marketing conversation is any conversation that does not qualify as utility or authentication.
Marketing (formerly MM Lite)
MM API for WhatsApp is Meta’s next-generation marketing solution built to enhance the customer experience and deliver the right message to more of the right people, together with advanced marketing message types and features.
Service
Respond with free-form messages within a 24-hour window when a customer initiates a chat with your business. This response window refreshes each time the customer sends a new message.
You can use WhatsApp through
Calculator
Estimated prices
UTILITY
0€
Authentication
0€
MARKETING (Cloud)
0€
MARKETING (Formerly MM Lite)
0€
FREE FORM
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
Total
0€
Detailed pricing
How the 24-hour customer service window works?
Window open
The window opens when a customer sends you a message. Every new message from the customer restarts the 24-hour clock. While it’s open, you can reply with free-form messages as well as templates.
Window closed
If 24 hours pass without a customer message, the window closes. You can then only send approved template messages, and a new message from the customer reopens the window.
The perks of WhatsApp Business Platform pricing
Free service conversations
The first 1,000 eligible service messages per sender (business phone number) each month are free within the 72-hour Click-to-WhatsApp Ads window. This allowance is per sender, not per WABA.
How the 72-hour Click-to-WhatsApp Ads window works
When a customer clicks a Click-to-WhatsApp Ad and sends a message from the WhatsApp app on Android or iOS, the 24-hour customer service window opens. If you reply within those 24 hours, a separate 72-hour window begins when you send your reply. Eligible messages sent in response to the ad during this period receive the applicable free-entry-point pricing treatment. The 72-hour period is separate from the 24-hour customer service window. It does not extend or restart that window.
Coverage benefits
Globally compliant
With an up-to-date compliance engine, your messages will always be in-line with global and local laws.
Live analytics
Get instant analytics and insights on your engagement rates, open rates and more.
Best-in-class security
With our robust firewall and spam protection, your messages are always secure.
Global coverage
Reach any customer worldwide thanks to 800+ direct connections with MNOs.
Need a custom plan?
We work with you to build customizable pricing options that work for your specific business and goals. Contact us to learn more about how we can work together to build the right model for your brand.
