Following a brief discovery phase to clearly identify Angel Broking’s objectives, we used the Infobip WhatsApp Business API to design a customized WhatsApp Business solution tailored to the specific requirements and use cases.
These use cases included facilitating key activities and tasks across the trading journey, such as:
Customer onboarding: facilitating onboarding with automated welcome messages that feature engaging rich media content.
Informing and educating customers: providing access to online and downloadable content to help inform, educate, and assist customers, including information on how to transact, quick guides, research picks, and more.
Stock trading: customers can get personalized advice via quick buttons, or by selecting from option lists.
Customer support: allowing customers to make queries and receive real-time, one-on-one support across their onboarding, learning, and trading activities.
Digital customer experience enables rapid onboarding and real-time support
With WhatsApp Business, Angel Broking is bringing stock broking to a new demographics and digital-first customers.
Key success metrics to date include:
More than a third of customers (39%) now onboarded via the WhatsApp channel
70% of onboarded WhatsApp customers are new to stock trading
Almost half of customers (47%) engage via WhatsApp each month
Angel Broking now provides a reliable and engaging digital customer experience – via a two-way communication channel that’s increasing service adoption and customer engagement.
Lead, Digital Initiatives, Angel Broking
Infobip’s support and WhatsApp Business API helped us transform our digital customer experience and simplify the onboarding journey. Now we can connect with customers on a fast, reliable platform they already know and use, with real-time access to all the services and advice they need.
Established in 1987, with headquarters in Mumbai, Angel Broking is a financial services company providing broking and advisory services, margin funding, loans against shares, and financial products. The company is one of the largest retail broking houses in India in terms of active clients on the National Stock Exchange of India (NSE) – as of June 30, 2020 (CRISIL Report).
Explore what WhatsApp Business could do for you...