Jiji Africa: Boosting eCommerce sales through Voice and SMS solution


increase in delivery rates


Transactions hampered by low delivery rates

Jiji Africa is an online marketplace in pan-African countries including Ghana, Kenya, Nigeria, Uganda and Tanzania. They needed a solution that would enable it to seamlessly send out vital transactional information to buyers and sellers that use Jiji’s platform to exchange goods.

According to Jiji’s Head of Africa, Yuliy Shenfeld, the business experienced delivery rate challenges with their previous SMS service provider. Not all transactional messages relating to registrations on their platform and enquiries about advertised items reached their customers.


Reliable and stable SMS and Voice solution

Looking at their customers’ current channel preference, Jiji Africa knew SMS and Voice were the right solution, and Infobip the perfect partner to provide it. When it comes to any transactional traffic, the service’s reliability and stability is crucial, which is something that Infobip could secure for its clients.

It was vital for Jiji to receive support from local experts and ensure that their subsidiaries – in Kenya and Ghana –benefitted from a dedicated Customer Success Manager that takes care of their needs and ensures that local regulations are followed.


Major cost reduction and 90% increase in delivery rates

The implementation of Infobip’s Voice and SMS service enabled Jiji to lower their costs by almost tenfold, while its delivery rates improved to over 90%. The improved delivery rate can be ascribed to Infobip’s direct connections to carriers.

Jiji benefits from a reliable service because Infobip has a local presence. This contributes to high delivery rates for their customers and allows Jiji to provide its customers have a seamless experience.

Infobip has a deep understanding of Jiji’s business model, enabling the service provider to serve as advisors and consultants as its business and customer needs expand. Jiji also benefitted from 24/7 technical support and a dedicated CSM looking after them and their business.

As an omnichannel solution provider and a consultant to Jiji, Infobip can support them with any new projects and the enablement of communication solutions that may come along on their digital journey as the needs of their customers evolve.

We have benefitted from a reliable service, because Infobip offers direct connections to carriers, which ensures high delivery rates for our customers. This is obviously very important for our end users in terms of transactional traffic and allows us to ensure that they have a seamless experience,

Yuliy Shenfeld

Jiji Head of Africa

Company Profile


Jiji Africa is an online marketplace in pan-African countries, including Ghana, Kenya, Nigeria, Uganda and Tanzania. The company was established six years ago and acquired OLX’s business in Nigeria, Kenya, Ghana, Tanzania and Uganda in 2019. It currently has between 12 million and 15 million active buyers and a range of between 200 000 and 250 000 sellers.