Brian Solis on Designing Better Customer Communication Experiences
Wednesday, May 17, 2017 10:00 AM - 11:00 AM PDT
The foundation of great customer experiences is great communication.
Understanding and refining customer experiences are essential to building and growing your business. But, when was the last time you had a delightful experience with a product? When was the last time you thought "wow, that was great."? Probably not recently and even more likely, not very often.
Companies rarely spend time looking at themselves through their customer's eyes. The heart of customer experience is seeing and feeling what your customers feel. If you don't know what your customers experience, you don't understand how your business works.
In this Infobip webinar, Altimeter Group principal analyst and futurist Brian Solis will lead you through building a customer experience program that focuses on great customer experiences powered by great customer communications.
Built on decades of experience with the world's biggest brands and presented in his latest book X: The Experience When Business Meets Design, Brian presents a systematic approach to customer experience. You will learn how finding the right communications channels enhances customer experiences and builds your brand.
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About the presenter
Brian Solis is a principal analyst and futurist at Altimeter, a Prophet company and globally recognized as one of the world’s leading experts and keynote speakers on digital transformation, innovation and digital Darwinism. In his research, Brian studies and publishes industry-influencing reports on disruptive technology and its impact on business.
As a digital anthropologist, he also studies technology's impact on society and culture. Brian is also an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual. With a loyal online audience of over 500,000 people online, his work makes him a sought-after advisor to leading brands, celebrities and startups.