Fallback Option

Fallback options can be defined as a backup option which is reverted to when a primary option fails to make contact. They are set up to create an alternate route of contact when users find themselves in situations where they do not have access or connectivity to their ordinary means of contact.

At Infobip, we refer to fallback options and failovers, which are available for several communication channels when creating your customer comms. Fallback options allow you to decrease your overall delivery fails and conversions as they act as backups.