What is Opt-in?

The opt-in function relates to getting permission from the customer to send promotional materials and messages to their email, mobile number, or chat application.

In the messaging world, it is mainly used by marketing departments to obtain consent to communicate promotional offers and other marketing messages.

Whenever a user visits a website, they can opt-in to retain their online activity for various purposes, including processing personal user data, accepting, or rejecting cookies, subscribing to newsletters and promotional offers, etc.

The opt-in option is often offered through zero-rated SMS short codes, meaning the customer can opt-in (or opt-out) without any additional price per message.

Opt-in is tightly connected with an opt-out, which is used so the customer can unsubscribe from the messages they receive.

What are the different types of opt-in statuses?

Four types of opt-in statuses include:

  1. Unknown – when you bulk import or individually add contacts to your address book, you do not know their opt-in status type
  2. Single – when a customer fills out a signup form on your page, and their information is saved
  3. Double – contains a single opt-in status type, but after the initial signup, you need to send them a confirmation email for storing their opt-in consent
  4. Verified double – is like a double opt-in status type, but rather than just informing the client that you are storing their information, you are ensuring that the customer is precisely whom they say they are

What is the difference between opt-in and opt-out?

An opt-in option is when customers give their permission to receive promotional materials and messages; on the other hand, an opt-out option is when customers remove consent and unsubscribe from receiving your messages.

Jan 6th, 2022
2 min read

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