Media message templates are formatted messages on WhatsApp that integrate media into regular message templates. These templates are used by businesses through WhatsApp Business API to send detailed notifications to customers. Businesses can share images, documents, videos, or locations, as an attachment to an informative notification to provide additional relevant information.
Media message templates can be used by businesses across any vertical and at any stage of the customer journey. Retail brands, on-demand companies, airlines, and financial institutions can use media message templates to share:
- Boarding passes
- Onboarding videos
- Loan information
- Product images
- And more
Prior to media message templates, businesses would have to send more than one message to share all relevant information. Now, all relevant information can be delivered in one message – creating a better customer experience across the customer journey.