Infobip Enables WhatsApp Business for Enterprise Communications

Kristijan Barlek

By introducing WhatsApp Business, Infobip enables enterprises to expand their customer-oriented communications to WhatsApp, used by 1.5 billion people in 180 countries.

The early access launch of WhatsApp Business will onboard businesses and financial institutions to WhatsApp gradually, through a review process, assuring quality and value for both enterprises and end users.

With WhatsApp Business, businesses can offer personalized dialogue and communications including media content, high-resolution images, text, file and document sharing.

A mid-sized to large business can, once customers opt-in, utilize WhatsApp Business for a wide range of customer-centric communications and inquiries including booking confirmations, flight status updates, banking transaction alerts, bonus card status info, activation codes and payment reminders to name a few. Utilizing the chat app, the customer already knows and trusts allows a business to communicate in enhanced, impactful ways.

Cardekho – a popular Indian car portal that helps its car buyers with anything from insurance and financing to car research – relies on mobile communications for engagement and dialogue with their customers.

Infobip enabling WhatsApp Business could help Cardekho in a prominent way. It is important for any consumer brand to always engage with impact. With WhatsApp Business and its rich communications capabilities, any online service or retailer has the potential to enhance their services and brand to include anything from providing product information and supporting account needs to sharing quality photos, all within WhatsApp.

Amit Jain – CEO of

With the introduction of WhatsApp Business, the Infobip platform helps enterprises and financial institutions choose and utilize WhatsApp for customer dialogue worldwide.

The grand impact of WhatsApp Business will allow companies, banks or organizations participating in the early access program to communicate with their audience on a chat app they are already enjoying. Infobip is enabling this communication in an efficient, convenient way of supporting enterprises to scale their communications, grow brand loyalty and fuel engagement so vital in today’s business world. Messaging channels are key to our clients’ engagement with customers, and with 55+ offices around the world, Infobip is well-equipped to onboard enterprises to one of the most widely used communications channels on Earth.

Silvio Kutic – CEO of Infobip

Aug 1st, 2018
2 min read

Kristijan Barlek