We’re excited to announce that Infobip has earned top ranking in the inaugural Communications Platform-as-a-Service MetriRank report, based on market share, financials, market share momentum, product mix, customer sentiment, and customer business success. The report identifies the top 10 providers leading the market today, and best positioned for long-term success.

According to Metrigy: “Infobip is the leader in our first CPaaS MetriRank report, number two in market share, and the highest product mix and customer sentiment ratings. With a stronghold in Europe, over the past two years, Infobip has extended its global reach and capabilities through key acquisitions.”

Download the report to find out how CPaaS is being adopted, key trends in the CPaaS market, and how the CPaaS vendors compare. 

Omdia has named Infobip as a CPaaS leader for the second consecutive year in its latest Omdia Universe: CPaaS Platform Providers 2023-24 report. Infobip achieved its highest scores in connectivity services, geographic coverage, partnerships and ecosystem, APIs, value-added services and solutions, and go-to-market strategy.  

Omdia states that its scores “indicate that Infobip is a consistent high-performer in terms of the services it delivers, how it delivers them, and its ability to effectively iterate its platform in line with prevailing market trends and evolving technology.”

Source: Gartner, Magic Quadrant for Communications as a Service (CPaaS), September 2023, By Lisa Unden-Farboud and Ajit Patankar. 

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Infobip.

The IDC MarketScape for CPaaS (Communications Platform as a Service) is out and we are thrilled to announce that, for the second time, Infobip has been recognized a leader.

IDC MarketScape noted, “Consider Infobip if global scale and local, regional support are key requirements for your company. Infobip’s comprehensive portfolio of services spans telco as well as enterprise needs, ranging from carrier-grade services and CPaaS to highly customized SaaS services and support.”

Source:  “IDC MarketScape: Worldwide Communications Platform as a Service 2023 Vendor Assessment” By: Courtney Munroe and Melissa Fremeijer-Holtz, May 2023, IDC # US50607923

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, said: “Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering – an imperative for network operators delivering global messaging services. It has a unique breadth, depth and one-of-a-kind modularity of its communication platform. As a result of these strengths, and in contrast to its many competitors,  Infobip is financially solid, and has grown rapidly  in the past two years.”

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

Download the latest IDC Marketscape report and discover:

This is where trusted communication services come in. They are becoming increasingly important for digital engagement and are a key method for businesses to differentiate themselves in a crowded market. That’s why Infobip has developed a comprehensive product strategy for trusted communications, with solutions for both enterprises and mobile network operators.

According to the latest 451 Research report, Infobip’s offerings are designed to detect potentially fraudulent activities and provide two-factor authentication SMS to ensure a secure customer journey and protect their customers and their own reputation, while delivering a better customer experience.

According to 451 Research’s Voice of the Enterprise: Workforce Productivity & Collaboration, Technology Ecosystems 2022 survey, the growing adoption of digital communications over the past two years has raised awareness of the need to address problems such as robocalls and spam SMS. Survey results show that two-thirds of respondents consider the use of trusted communications (e.g., verified business caller ID, verified SMS) to protect customers from scams, unwanted calls, and account takeover attacks an “important” or “very important” strategy for improving the customer experience.

Infobip has been highlighted for our emphasis on being a trusted communication provider by 451 Research in their latest report on “Trusted Communications: A Critical Component of Digital Engagement”. The report highlights Infobip’s efforts in combatting abusive and fraudulent practices in the digital world with their comprehensive product strategy for trusted communications.

If you want to learn more about Infobip’s solutions for trusted communications and how they can benefit your business, download the 451 Research report now.

Mobile misuse can have serious consequences – from ruining a MNO’s and brand’s reputation to account takeover and identity theft. It’s important to understand the emerging threats posed by robocalls, spam SMS, and traffic inflation, and their potential implications.

Fraudulent activities using digital channels and mobile communications can have major ramifications for enterprises, mobile network operators, and customers alike. From the financial scare of identity theft to false messages that might be ignored, the consequences can cost organizations greatly in lost revenue and customer follow-up calls; while mobile network operators may suffer reduced completed call rates or investigating customer cases. It is clear that trust and secure communication are essential in order to create positive experiences across the ecosystem––from organizations, providers to tech vendors. Working together, we have a unique opportunity to make this happen.

451 Research’s latest Market Insight Report shows that the use of A2P communications is going to grow, especially with the rise of digital channel adoptions. With this businesses will invest in more use cases over A2P channels and MNO’s will need to diversify their channel portfolio from SMS and Voice to rich messaging apps such as RCS, WhatsApp, Messenger etc.

Consumers are familiar with the different forms of malicious messaging that have been flooding their inboxes and phones – from bulk, unsolicited campaigns to targeted phishing attempts. While spam is broadly defined as any unsolicited message, phishing takes it further by aiming to extract sensitive personal information, incur costs and spread malicious software. It is highly important for individuals and businesses alike to stay aware of these tactics in order to protect themselves from potential danger.

Consumer trust is vital for brand and MNO reputation. To achieve that both MNOs and brands need to be aware of the:

The latest Market Insight Report by 451 Research touches upon these topics and provides an insight into the A2P messaging ecosystem. Download the report today!

Juniper Research has ranked Infobip as the number one CPaaS provider amongst 19 vendors, exceeding all its competitors in its capacity and capabilities, making us a leader in the CPaaS category.

Juniper awarded Infobip the highest ranking for its size of operations in the mobile communications sector, its geographical reach, and the breadth of CPaaS technologies it supports.

According to the report, Infobip’s global presence had been strengthened by acquisitions such as OpenMarket and Peerless Network in the USA. Alongside partnerships across the globe, and Infobip’s support of regionally focussed apps, these factors underline Infobip’s offering of a truly global messaging service.

Juniper’s report also noted the growth potential of Infobip’s strategy to expand its B2D (Business to Developer) capabilities, as demonstrated by its acquisition of Shift Conference and Netokracija.

For the first time, tech analyst Juniper Research has recognized Infobip as a leader in the market for Contact Center-as-a-Service or CCaaS.

Juniper Research has rated Infobip, the global cloud communications platform, as an “Established Leader” in the CCaaS category. Noting our broad range of services and capabilities, it states that Infobip has the foundations to provide a strong omnichannel experience.

Juniper Research praised our digital-first contact center solution Conversations, stating it is “designed to improve customer and agent experience through seamless omnichannel interactions.”

What’s more, Juniper Research notes that our contact center enables agents to manage interactions over multiple channels without needing to switch between applications. Moreover, as our platform provides the entire conversation history, we can match customers to the same or right agents for future interactions, helping increase productivity, states Juniper Research.