How conversational experience solutions can grow your digital marketing agency
Managing a digital marketing agency isn’t easy, but keeping up with the latest technologies and ensuring its continued growth is even tougher! Digital marketing agencies today face an ongoing challenge of staying relevant and scaling growth. And although traditional marketing techniques are still valuable, they are no longer sufficient to captivate and retain audiences.
The pace of digital transformation, of which Conversational AI is a component, has picked up in the last few years. Consumers are now seeking hyper-personalized, interactive, and real-time experiences.
As a digital marketing agency, you need to navigate the ever-changing landscape of digital transformation and adapt your marketing strategies to meet your customers’ rising demands. One powerful approach that is revolutionizing business-customer relationships is the integration of conversational experience solutions.
In this blog, we cover how conversational experience solutions can help digital marketing agencies thrive and grow, the current challenges faced by the industry, and what strategies you need to overcome those challenges and scale growth.
The current challenges of scaling a digital marketing agency
As service providers, digital marketing agencies can sometimes struggle to drive growth. Why? Simply put, growing the business means either gaining more clients or increasing the customer lifetime value of existing ones. And with the current economic client, you need to solve the following challenges:
Increasing client churn
As digital marketing agencies strive to scale and grow, they often encounter an unwanted obstacle, the dreaded ‘client churn’ affecting revenue, growth, and reputation. So, why do clients choose to bid farewell?
There are several reasons, one often cited and stands out is poor results that fail to deliver the desired impact/ROI/ROAS, higher conversions, and improved brand visibility. In addition, the market is very competitive and customers are constantly looking for the best prices and offers.
Therefore, it is crucial for digital marketing agencies to address these issues ahead of time, ensuring that clients stay on board and the agency can thrive in a fiercely competitive market.
The digital marketing industry is becoming more competitive and complex. This means your chances of gaining new customers become very slim. And as the industry becomes more competitive, service pricing continues to drop. In turn, you’ll find yourself using all your resources for smaller returns.
Reduced budgets and proven ROI
Let’s face it, everyone is trying to cut costs. As a digital marketing agency, you are always required to validate the return on every penny spent in a campaign. And so, not every customer will allow you to do whatever you want with the budget they set, therefore, proving the ROI becomes very difficult.
This is why you need to look for more cost-effective ways to take your clients’ customers through the marketing funnel – from awareness all the way to conversion.
For example, you can help your clients use cost-efficient advertising methods that provide detailed insights into their customers’ demographics and interactions, thereby maximizing their ad investment.
Strategies to scale your digital marketing agency
To overcome these challenges, digital marketing agencies should focus on harnessing the power of conversational experience and its remarkable ability to deliver personalized and timely interactions.
By leveraging this approach, agencies can ensure that their clients’ customers receive the tailor-made experiences they crave. Ultimately, this contributes to the agency’s growth and profitability and solidifies its position as a trusted partner.
To get started, here are a few strategies to scale your digital marketing agency:
Leveraging AI chatbots and conversational experiences
The future of digital interactions is now and with our conversational experience solution, it’s possible over any chat app of your customers’ choice.
A conversational AI chatbot is a subset of artificial intelligence that works to simulate a human conversation between chatbots and people. These bots are built and trained to sound more human and less robotic. AI chatbots rely on machine learning and Natural Language Processing (NLP) to understand human speech and craft appropriate responses.
Leveraging AI chatbots offers you and your clients a wide range of business benefits, including providing customers with end-to-end conversational experiences that foster personalized interactions.
This helps businesses deepen customer relationships, increase lifetime value, and become market leaders in digital experience.
Other benefits for your clients include:
- Improved customer engagement: Interact with potential customers in real-time by integrating live chat into business portals. Engage with customers at various touchpoints throughout their journey by offering instant assistance and personalized recommendations.
- Enhanced lead generation: Optimize lead generation by integrating lead capture forms to collect valuable user information during interactions. This information can then be used to nurture leads, tailor marketing campaigns, and drive conversions.
- Real-time customer support: Offer real-time customer support, promptly addressing queries and resolving issues. This level of responsiveness enhances customer satisfaction and demonstrates your agency’s commitment to excellent service.
- Automation: Reduce costs by automating repetitive tasks and smaller requests using AI chatbots to handle frequently asked questions. This automation frees up your account managers to focus more on strategic projects.
Your clients can unlock unprecedented growth by harnessing the power of chatbots, AI, and conversational experiences. Offering these transformative solutions positions your agency as a leader in the digital marketing space, granting you a competitive edge that drives your business forward and exceeds your client’s expectations.
Using advanced data insights to inform decisions and improve strategies
Advanced real-time insights are the key to informed decision-making and strategy improvement. They provide a deep understanding of customer behavior, preferences, and trends, precisely guiding marketing efforts.
Analyzing this data allows businesses to gain actionable insights into their customer’s needs and preferences to help them optimize their campaigns, identify new target audiences, and make informed business decisions.
Real-time data is extremely valuable, allowing businesses to be agile, responsive, and actionable. The benefits of data insights span across different aspects of digital marketing, such as:
- Improving services through customer feedback and understanding customer preferences based on data gathered.
- Optimizing campaigns by identifying bottlenecks and streamlining operations.
- Enhancing customer interactions through personalized communication based on individual preferences and behavioral patterns.
- Elevating content strategy by analyzing performance and crafting more relevant and engaging content.
By effectively leveraging data, you can elevate customer experiences, outpace the competition, and drive remarkable business growth for your digital marketing agency and clients
Investing in new conversational technologies
Investing in new conversational technologies is essential for scaling your digital marketing agency. You can improve performance and deliver exceptional results by providing digital interactions that are automated, conversational, channel-agnostic, and hyper-personalized.
Take a look at Bolt for example, the ride-hailing company wanted to optimize their driver registration process by introducing a new sign-up channel and using automation to drive efficiencies and increase the percentage of drivers who complete registration.
Here’s what they did:
- Introduced WhatsApp Business Platform as a new communication channel
- Set up an automated chatbot to guide drivers through the sign-up process
- Used live analytics to continually monitor sign-ups and automate messages to any person who abandoned the process
As a result, Bolt increased their conversion rate by 40%.
Infobip’s conversational experience solution is available on any chat app your customers choose. With us, digital marketing agencies can cover all the touchpoints across the journey from a single intuitive interface equipped with a customer engagement solution, chatbot building platform, and a cloud contact center solution—all underpinned by a customer data platform.
Everything can be built over your customers’ favorite digital channels, from simple use cases to the most complex conversational scenarios. And as a leading CPaaS provider, we make it simple for you to integrate any channel into your communication stack.
By leveraging Infobip’s solution, your agency can unlock the potential of conversational technologies, automate tasks, and deliver personalized experiences. Its fast authoring and deployment capabilities enable quick adaptation to market needs, keeping you ahead of the competition.
Deepen customer relationships
Conversational marketing tools offer an effective way to scale your customer relationship and build meaningful connections through personalized experiences and seamless communication across all channels. Tools such as chatbots, customer data platforms and customer engagement platforms enable real-time conversations, allowing businesses to address customer needs and build trust promptly.
Conversational marketing is a two-way approach to marketing that uses real-time conversations to engage with customers and quickly move them across the purchase journey.
Infobip’s conversational marketing solution can help digital marketing agencies deliver valuable campaigns that drive loyalty and revenue.
Offering these solutions can help your clients deliver personalized recommendations, offers, and experiences based on their customer’s preferences and behavior. This level of personalization fosters a deeper connection and makes customers feel valued – ultimately leading to long-term loyalty and satisfaction.
Increase customer lifetime value
Increasing customer lifetime value (CLV) is a key objective for sustainable business growth. To achieve this, digital marketing agencies can focus on maximizing revenue from existing customers through the following:
- Cross-selling and up-selling techniques effectively increase customer value by offering complementary products/services and encouraging upgrades.
- Adding on conversational experience solutions with technology partnerships helps provide campaign experiences that foster positive interactions and build trust, loyalty, and long-lasting relationships.
- Enhancing the overall customer experience through streamlined processes, personalized communications, and proactive support also maximizes CLV.
By implementing these strategies effectively, you can strengthen customer relationships, increase revenue per customer, and drive long-term success.
Start boosting client’s Return on Advertising Spend (ROAS) with these steps:
- Refine targeting: Optimize audience targeting based on demographics, interests, behaviors, and past purchase history to enhance efficiency and ROAS.
- Leverage remarketing campaigns: Re-engage users who interacted with your brand by tailoring ads to their previous actions or interests, boosting conversions and ROAS.
- Continuously monitor and optimize: Track performance metrics regularly, experiment with bidding strategies, ad placements, and formats, and make data-driven optimizations to maximize ROAS.
By following these steps and continuously refining campaigns, your clients can easily increase ROAS and achieve higher returns on advertising investments.
Become a market leader in digital experience
Becoming a market leader in digital experience offers significant benefits for your agency’s growth.
Here’s why it’s important:
- Enhanced customer experiences: Prioritizing the best digital experiences establishes your agency as a trusted choice, leading to increased customer satisfaction, loyalty, and even referrals.
- Competitive advantage: Exceptional digital experiences set you apart from competitors, attracting and retaining customers by staying ahead with innovative technologies.
- Increased revenues: Delivering exceptional experiences drives repeat purchases, higher spending, and brand advocacy, resulting in revenue growth and access to a larger customer base.
- Improved visibility and reputation: Being recognized as a digital experience leader enhances your industry visibility, attracting attention and opening doors to new opportunities and collaborations.
- Customer loyalty and retention: Outstanding experiences foster trust and loyalty, leading to long-term customer relationships and reduced churn.
Becoming a market leader in digital experience drives revenue, visibility, and customer loyalty, and positions your agency as the one-stop shop for digital services.
Increased cross-sell and up-sell opportunities
Implementing upselling and cross-selling strategies can increase customer lifetime value, benefiting your business in multiple ways. Here’s how:
- Monetize: add new revenue streams by adopting new technologies and adding new services and solutions to your core business and reselling to your customers.
- Add value: Unlock upsell and cross-sell opportunities by encouraging your customers to upgrade and buy new services.
- Elevate the experience: Adds value, convenience, and a personalized approach that fosters loyalty.
Build your conversational future with best-in-class partnerships
Partnering with the right technology platform enables digital marketing agencies to keep up with the latest trends and technologies, monetize revenues, boost customer engagement, improve lead generation, and enhance scalability.
The conversational era represents a significant opportunity for digital marketing agencies to grow and thrive. With a conversational experience solution, you can successfully overcome budget constraints, increase profitability, expand your digital marketing efforts from customer engagement campaigns to additional services, and build lasting relationship with customers.
Combining the power of conversational channels, AI, and our customer engagement and data platforms, you can simplify the customer journey and ultimately drive more conversions.
It’s time to unlock the full potential of conversational experiences and help shape a holistic omnichannel conversational journey for your clients.